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CEO of Gokada stepped down over allegations of mismanagement



News suggests that Deji Oduntan, CEO of Lagos-based motorcycle on-demand startup, Gokada stepped down and away from the company 3 weeks ago, TechPoint reported.

Launched in January 2018 as one of the 2 motorcycle on-demand companies looking to solve the traffic problem of the Lagos commute, Gokada has grown a large following and customer base to rival MAX; its 1 year older competitor.

Multiple sources corroborated this story and said things are still being kept under wraps at the company.

It could not be confirmed from Deji or management of Gokada what led to the move as calls, emails and all forms of communication to the former CEO and management of the Gokada went unanswered.

Unconfirmed reports however say there was bad blood and allegations of mismanagement that had adversely affected the company.

According to an anonymous source;

“Things have not exactly been kosher internally at Gokada for a long time now, I cannot go into details to reveal everything that has gone down, but I can confirm that Deji is no longer around here,” the source said.

The news has become something of an open secret as some Gokada drivers on the road are aware of the development. One of the drivers said they all knew, but refused to give the source of the news.

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“Deji is no longer CEO, he left and everyone knows this,” he said.

This appears to be a continuation of an apparent shake-up that started in August 2018 when staff and software developers exited the company enmasse.

At the time, one of the former staff members  told Techpoint that internal conflict about directions the company was taking had made people leave.

“We did not like the way things were going without any direction. There is no clear path to anything and management is stifling us,” the staff had told Techpoint in a phone conversation in August last year.

Contrary to what the staff members said, another said they did not quit voluntarily, but were let go.

A player in the Nigerian startup ecosystem that would rather not be named confirmed that the exit is indeed an open secret,

“If I am not mistaken, it’s been up to a month or 3 weeks that he and one or two other people left the company.”

They added that for Gokada, this move and others like it are for the best.

“I believe they are doing due diligence and realigning with their goals and primary motives. They will eventually wade through this storm and come out alright,” they concluded.

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Tolulope Adedeji: How to Build a Successful Brand Worth Billions from Scratch



  • Ever wondered how to build a great successful brand, one worth billions?
  • Then you have come to the right place. Business Insider got to chat with Tolulope Adedeji, who has over 16 years experience of marketing brands across various African countries and categories.
  • Below, she shares her best tips for building a successful brand from scratch and the appropriate steps to take to monetize it.

Many years ago, branding was something mostly reserved for big companies and businesses.

It was a term associated with a company’s name, slogan, design, or a combination of these elements, that helped distinguish one business from another.

Today, in the age of influencers and huge names like the Kardashians and Africa’s Aliko Dangote, branding has become a lot more important.

Explaining the importance of having a brand either for yourself or your business in 2020, Tolulope Adedeji tells Business Insider sub-Saharan Africa (BISSA):

“A brand is the ‘what’ that differentiates similar goods and services from several sellers. This applies to both online and offline products. Brands are mostly intangible yet extremely measurable and valuable.”

Continuing, she adds, “Whether you play in the beverages, detergents, banking, content creation, technology, childcare, beauty, education, construction, government or babycare sector, there are thousands and maybe millions offering your kind of product or service globally and branding is what carves a niche per product to attract a scalable constant source of income.

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In 2020 and beyond, being a strong personal brand can only help especially towards commercial goals.”

On building a recognisable brand from scratch in 2020.

Now, that we have established the need for a brand, Adedeji (a Member of the Chartered Institute of Marketing) shares her top tips from years of managing brands and businesses.

  • Start by identifying a problem and how you can solve it

In her words, “the first step to building a strong personal brand is to actually identify a need and meet it credibly.”

  • Next, become an expert in your field

“Build expertise in areas that your brand plays and find ways to scale up as soon as possible to monetize,” the branding expert says.

“For example, as a coach, there is a limit to how many people you can coach one on one but once you establish the reputation as an excellent coach, it is time to scale.

Online classes, webinars, youtube channels, books, paid public speaking are just a few examples to commercialize.”

For people looking to become social media influencers and celebrities, Adedeji says, “your personal brand can be commercialized easily through endorsements, partnerships with corporates, personal product launches named after self are easy tips to maximize personal brands.”

  • Tips for businesses
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“For a business brand, driving distribution broadly and driving trials with more consumers globally is a sure way to scale and monetise,” the Nigerian branding expert recommends.

  • Final say for both personal and business brands

Adedeji closes with this: “Building Personal Brands is not exactly the same as building brands for businesses though similar principles apply.

At the heart of it all, it is all about identifying consumer needs, meeting them better than the competition and at a profit.

“For both (personal and business brands), a deep understanding of your consumers is the bedrock. Both also require a clear definition of what the brand stands. The biggest difference lies in the distribution model.

For personal brands, the commercialization is mostly diverse in terms of distribution versus business brands that typically have a consistent wide distribution model.”

Credits: Business Insider by Pulse

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Twitter User, Farouq, Challenges Innoson Vehicles for a New Logo



A creative designer, Farouq Osuolale has challenged the first “made in Africa” automobile brand – Innoson vehicles for a new logo design.

Farouq proposed his creative design using the Eagle as explained below:

The brand responded asking for their audience to Retweet to choose if the proposed logo appeal to them.

This has gained positives from many.

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Lagos appeals to plastic manufacturers to develop alternatives



The Lagos State Governor, Babajide Sanwo-Olu has appealed to manufacturers to develop alternatives to plastic bottles and other non-degradable items, which are threatening the environment.

Sanwo-Olu made the call at an environment forum in Lagos, with the theme ‘’The earth, our business, our future’’.

Represented by his deputy, Dr Obafemi Hamzat, the governor lamented that plastic waste constituted over 70% of items polluting water bodies and blocking drains, with the devastating flooding.

“Our administration is ready to collaborate with the private sector whose activities impact more on the environment to seek innovative ways of carrying on their activities without jeopardising people’s lives and the sustainability of the planet.

“These organisations must consider investing in new environmentally friendly technologies, especially in the areas of renewable energy, waste recycling, emissions and packaging.

“For instance, plastic waste constitutes a major challenge to the environment, polluting our water bodies and blocking our drainage.”

“We owe it as a responsibility to our future to promote policies, strategies and business models that will ensure the sustenance of an environment that will continue to provide support for our lives, our businesses and the future of humanity,” Sanwo-Olu said.

Pan African Capital Holdings Chairman Mr Dolapo Atekoja said the forum was to share ideas and proffer solutions to the menace of environment degradation driven by consumerism.

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“As, a company, we are convinced that issues of climate change and environmental sustainability should be on the front banner.

That is why we have been a leading voice, both internationally and locally, in promoting this very important subject; so, we are particularly glad that you are here to lend your voice because the issues of enhancing the environment is one of collaboration rather than isolation.”

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