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MediaReach OMD Wins Young Lions Media, Nigeria Competition



In a competition among multiple Media Agencies in Nigeria at the Young Lions Media competition held recently, Rita Oladimeji and Tobi Babalola from mediaReach OMD grabbed the title of Young Lions Media – Nigeria.

With this win, mediaReach OMD will represent Nigeria at Cannes in June 2019 for the Cannes Young Lions Media – Global Competition.  By winning the 2019 edition of the competition, mediaReach OMD will be representing Nigeria for the 9th time at Cannes, since 2008.

Babalola and Oladimeji have also won the Young Pitcher Integrated competition and have qualified for Dubai Lynx, which will happen in March 2020.

The two competitions were open to young (under 30 years) media professionals representing various Media Agencies in Nigeria.

Teams representing various media agencies for the year were given a Media Brief as part of Young Lions Media competition and had little over 24 hours to think, create and submit a communication strategy that answers the Media Brief.

Finally, based on the presentations to the Jury, comprising of senior Media Advertising professionals, the winning campaign and team was chosen based on criteria used for the Cannes Young Lions Media – Global competition.

The Young Lions Media Global competition to be held at Cannes in June 2019, gives the next generation of industry superstars the chance to prove themselves by creating campaigns during the Festival week, where more than 400 contestants representing various countries around the globe compete in seven categories (namely Media, Digital, Design, Print, Film, Marketers and PR).

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The Cannes Lions International Festival of Creativity is the World’s biggest celebration of creativity in marketing communications. It is also the greatest opportunity of the year for industry professionals to network and learn about brand communications.

Young Lions Media and Young Pitcher Integrated Competition are part of Creativity Week Events and Awards in Nigeria, which also had Pitcher Awards that celebrate and recognize Best in Class work under various categories in Nigeria and West African region. mediaReach OMD won 3 Pitcher Awards as follows: Gold for Best Use of Media, Silver for Best Use of Media and Gold for PR and Reputation Management.

On the awards, Nitinchandra Nandekar, Managing Director mediaReach OMD, Nigeria, said: “Our global winning culture cascades into our local markets; we train our talent on an on-going basis with anin-house weekly Media Academy in Q2 and Q3 every year, including regular webinars with our Global team so that they are abreast of latest developments in the industry, get inspired and raise our game.  Additionally, we have many local initiatives through which we encourage our people to produce works that deliver on objectives and help overcome business challenges of our Clients.”

mediaReach OMD in Nigeria, West & Central Africa continues to be a thought leader and pioneer of various initiatives at the industry level, including syndicated and proprietary researches.

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It combines Innovation, Creativity, Empathy and Evidence to make Better Decisions, Faster on behalf of their clients so they can learn faster and act faster, create valued connections with customers, build profitable business outcomes and, ultimately, win the future.

OMD globally is the world’s largest media network. Named Adweek’s Global Media Agency of the Year 2019 and was awarded the Most Medaled Media Network at Cannes Lions Festival of Creativity in 2018.

OMD is also currently ranked the world’s most effective media agency network in the Effie Effectiveness Index

In 2019, mediaReach OMD celebrates its 20th anniversary in Nigeria and continues to be the leading Media Agency in Nigeria and West Africa and has been consistently ranked No. 1 in Nigeria by RECMA (since report started for Nigeria in 2011).

mediaReach OMD has presence in Nigeria, Ghana and Cameroon, with partner offices in West and Central Africa giving an unrivaled coverage to their existing Clients in the Region.

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Nestlé Partners LBS to Promote Fact-Based Reporting Among Journalists



Nestlé, one of the largest food and beverage companies in Africa has partnered the Lagos Business School for the 2020 Advancing Nutrition, Health and Wellness (NHW) training.

The event was held in a bid to promote fact-based reporting among journalists to enable them improve fact-based reporting on nutrition, health and wellness.

According to the Corporate Communications and Public Affairs Manager of Nestlé Nigeria, Victoria Uwadoka, the intervention was to equip journalists to carry out this essential role.

The media training which was virtual indeed came at a critical time when the public needs to be well informed on nutrition health and wellness to help curtail the spread of the COVID-19 pandemic in Nigeria.

“The essence of this training is to provide a platform for journalists to acquire knowledge and skills to improve fact-based storytelling to help their audiences and consumers get the right information to make the right nutrition and lifestyle choices to promote a healthier lifestyle,” Nwadoka affirmed.

In his part, the Director of the LBS Sustainability Centre, Professor Chris Ogbechie noted that building the capacity of the media is key to Nigeria’s achievement of the United Nations’ Sustainable Development Goals, especially SDG3 – good health and well being.

“This is why LBS and Nestle Nigeria developed the Advancing NHW through the Media program to harness the impact the media can have through professional and innovative reporting on Nutrition Health and Wellness issues,” he added.

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Lagos State Acting Commissioner for Agriculture, Ms Abisola Olusanya inspects Imota Rice Mill



The Acting Commissioner of Agriculture, Ms Abisola Olusanya was on an inspection visit to the Imota Rice Mill, Ikorodu today.

The Acting Commissioner’s visit to Imota was to inspect and gauge the level of progress of work done on the site – especially around equipment installation.

It is important to note that Civil work at the Rice Mill is already at about 85% completion, with just external work left to be completed.


Work is also ongoing on the casting of the treated water plants and the effluent treatment plant. Finishing touches are also being put on the VIP/Staff/Administrative buildings.

The installation of Mill lines is billed to commence by the end of this month.

Other parts of the construction work ongoing include the remaining 4 silos, boiler unit area and harvest dryers – all currently being assembled.

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How Vitafoam is responding to the COVID-19 fight



Despite the huge challenge the COVID-19 pandemic is posing to businesses across the world and Nigeria, some corporate organisations are stepping up with laudable actions to support the government’s effort in the fight against the virus.

Vitafoam Nigeria Plc, one of the organisations that have responded to the fight, on Wednesday donated 100 units of mattresses and pillows to isolation centers through the Lagos State Government as the number of confirmed cases increases in Nigeria.

“As a Responsible Corporate Organization, we would also be playing our own part in fighting the spread as well as eradicating COVID-19, by giving out 100 units of Mattress and Pillows to the isolation centres through the Lagos State Government,” Vitafoam announced in a Twitter statement.

Nigeria presently has a total of 51 confirmed cases of COVID-19 – 48 are active, two have recovered while one death has been recorded.

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