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New Seasoning Cube set to take over the Market

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The competition in the food seasoning market is poised to get stiffer as a new brand is set to be introduced into the market this today.

According to investigations, the product is from the stable of a company within the TGI Group, the conglomerate that produced Chi Limited.

The Group have also produced established brands such as Chivita, Hollandia, Renew Starch and Big Bull Rice amongst others.

The producers of the new Seasoning Cube, which, we hear will come in two variants; Beef and Chicken are confident that it will most likely disrupt the seasoning market because it was specifically designed to fit the flavour palates of Nigerians.

It was also learnt that while packaging is superb, the makers and distributors of the new product will rely on their wealth of experience to ensure that they are readily available at supermarkets, open markets and street shops all over Nigeria.

According to a source, who spoke based on anonymity because he was not authorized to speak to the media on the product, “I can assure you that the market is going to love it because of its ability to transform many foods.

I can also tell you that some privileged Nigerians that have used it, confessed it was truly a positive culinary and eating experience for them”.

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Nigeria’s seasoning market parades many brands. Leading the park are Maggi from the stable of Nestle Foods, then Knorr and Royco, produced by Unilever

These brands are leaders in their various market segments.

Other brands include Tasty cubes, Onga, Mr Chef, Mamador, Doyin seasoning cubes, Prime seasoning cubes, Suppy cubes, Devon King’s seasoning cubes etc.

The seasoning market is however growing daily with new products making in-road into the market.

Foremost brands must work harder or they could lose positions to new entrants.

Before the introduction of modern food seasonings in cube and powder forms, there have been several local seasonings, such as Iru, Ogiri, and Dawadawa.

Many of which still feature in many Nigerian cooking pots till date.

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Chi Limited Launches Chi Exotic Juice in Cans

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Nigerians can now enjoy Chivita fruit juices in cans as Chi Limited, the producer, has introduced Chi Exotic and Chivita Ice Tea in cans.

According to the company, the launch once again demonstrates its continuous quest for  innovation  that meets the dynamic needs of Nigerian consumers.

Describing the latest product package as still with the same unique and great taste of Chi Exotic and the rejuvenating power of Chivita Ice Tea, the company stated that this is another first from Chivita, as it is the first time a mainstream juice brand is available in cans.

“The new Chi Exotic and Chivita Ice Tea 330ml cans exude confidence and style, and appeal to the youthful consumer segment by providing satisfaction and refreshment on the go in line with changing lifestyle trends.

Commenting, the company’s Managing Director, Mr. Deepanjan Roy, said: “We decided to introduce Chi Exotic and Chivita Ice Tea 330ml Cans in order to appeal to a youthful segment of the population, whose lifestyle needs keep evolving.

These innovative Cans for Chivita are modern, and reflect the individual style and personality of the consumer who desires to be seen carrying & drinking fruit juice from a can.”

Chi Exotic Pineapple Coconut and Chivita Ice Tea are available in 330ml Cans and at an affordable price of N150 only.

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They can be purchased in Chi Shoppes, supermarkets, departmental stores, markets, and neighborhood kiosks.

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The Role Of Intellectual Property In Merger, Acquisition Process

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In the recent time intangible assets of companies are becoming prominent in financial statement.

John student former CEO of Quaker Oats Company once said “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you”.

The above statement suggests that the engine or the power of Quaker Oats Company is the brand and trademark.

Merger and Acquisition is the amalgamation of interest of more companies in other to be financially stable or dominate the market, which can be vertical integration, horizontal integration and conglomerate merger.

This does happen for number of reasons, size, risk reduction, limit competition, financial synergy, growth, management etc and when this happens both the assets and liability are combined.

Intellectual property has attained an extremely important status within the fabric of society and livelihood.

Some enterprises, and even whole industries, are built on an intellectual property foundation. Dependency on intellectual property in businesses and careers a significant percentage of the population dwells on creating and maintaining intellectual property.

The society is being entertained by it, educated by it, communicate with it, and are made and kept healthy by intellectual property (World Intellectual Property Organisation, 2019).

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Thammaiah and Narahari earlier stated that Intellectual Property is a means for technological and economic growth that has been realized globally, especially in the developing nations.

Binder and Nestler corroborate the earlier view of Ocean Tomo (2015) that Intellectual Property represents 80 percentage of the corporate value.

By this, intangible assets account for an average of 80 per cent of enterprise value, which 50 years ago was in the area of 25 per cent.

In parallel with the structure of assets and value drivers, the sources of profit have changed over time. Profits generated by intangibles assets increased at the 80 per cent.

Today, by implication, an average of 80 per cent of profits comes from intangibles assets (intellectual Property) Binder and Nestler (2016).

Marsh and Mclennan Company (2014) stated that, the initial public offerings, high-profile mergers and acquisitions and litigation has thrust intellectual property (IP) into a strategic position in the global economics. The due recognition of IP will help in determining the optimal structure and character of the business deal.

The type of company or business IP ranges from copyright, trademark, patent, design, trade secret and combination of these makes a business to flourish and ability to compete in their various sectors, every sector has its peculiar IP, including the staff.

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All these are to be put into consideration wherever companies are coming together as one.

For parties to be comfortable at the point of negotiation, it is advisable they possess business valuation report, which includes intangible assets, which would have analyzed the financial healthy nature of the company.

This requires a deeper understanding of the valuation methodologies.

The interest of parties would have been x-rayed in the valuation report; the strength and weakness of the parties would be glaringly seen.

Therefore, the economic value of Intellectual Property assets is very important in considering any merger and acquisition.

In other word, companies should protect their IP portfolio jealously. A smart investor will make you to forget your IP, which will in turn be the life wire of the new marriage.

There are products that have turned to be household name. In fact, one would have mentioned the name and the retailer would have asked what type?

Meanwhile it is a product’s name, such going into Merger has a good trademark to negotiate with, because he has dominated the market already.

The present and future value of IP value is very important and therefore, all financial team should take good cognize of Intellectual Property Rights, when it comes to dealing with M&A transactions.

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In Nigeria, those who are trained, qualified and experienced to undertake such task are the registered estate surveyors and valuers.

– Daily Independent

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Commandant of Nigeria Armed Forces Resettlement Centre Visits Mouka to Strengthen Ties as Company Celebrates World Sleep Day

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This year’s Mouka World Sleep Day received a boost as leadership of the Nigeria Armed Forces Resettlement Centre (NAFRC) spearheaded by its current Commandant, Air Vice -Marshal Kingsley Lar, visited the management of the mattress manufacturing company headed by Raymond Murphy in a renewed effort to strengthen association between both parties.

From Left: Commodore Edem Duke; with the Chief Executive Officer, Mouka, Raymond Murphy; Face of Mouka Wellbeing Mattresses and Nollywood Super Star, Sola Sobowale; and Commandant, Nigeria Armed Forces Resettlement Centre, Air Vice Marshal, Kingsley Lar; during a courtesy visit to Mouka at the company’s corporate headquarters in Lagos on Thursday, March 12, 2020.

Raymond Murphy, the Chief Executive Officer of the mattress manufacturing firm, received the visiting commandant and his entourage at the company’s corporate headquarters in Ikeja area of Lagos State on Thursday, March 13, 2020 in the company of other members of the Mouka leadership team.

Leadership of the Nigerian Armed Forces Resettlement Centre (NAFRC) spearheaded by the Commandant, Air Vice Marshal, Kingsley Lar and that of Mouka, headed by the Chief Executive Officer, Raymond Murphy; during a courtesy visit to Mouka at the company’s corporate headquarters in Lagos on Thursday, March 12, 2020

Also making a guest appearance at the World Sleep Day event was the Face of Mouka Wellbeing mattresses, Nollywood super star, Sola Sobowale who joined the Brand’s management team in a photo session with the visiting military group.

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