Well it is very hard for a champion to return to winning ways after many losses and defeats; this applies to humans and brands.
The story of Tiger Woods, an American professional golfer, remains an inspiration for many brands and individuals who are on the verge of giving up, shutting down production, closing shop, or jettisoning that idea or strategy. The story of Woods calls for a rethink.
Brands face turbulent times, for the Golf legend, his career was on the verge of total collapse before he spanned back to his winning ways.
Excitingly, he ended his 11-year drought to win his fifth Masters and 15th major title to seal one of the greatest comeback stories in sport.
Woods’ career became plagued by trouble with the police, a crippling injury and a string of affairs. He soon lost his winning strides, fans, friends, brand endorsement and others.
Today the world stands in applaud for the legend considered one of the greatest golfers of all time.
His story is also a source of inspiration for any brand or anyone who wish to dream and strive.
After winning the Masters, he was honoured with Presidential Medal of Freedom by President Donald Trump among other recognitions.
Of interest, there are some marketing lessons brands can learn from Woods’ story.