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Mouka Donates Mattresses to Babies Born on Children’s Day

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Mouka Dreamtime mattresses were donated by Mouka Limited, foremost foam and mattress manufacturer in Nigeria, to babies born on May 27, 2019, a day set aside to celebrate children.

Babies in three hospitals – two in Lagos and one in Ibadan – were beneficiaries of the gesture on May 27, 2019.

While the mothers of 10 babies received Mouka Dreamtime mattresses on behalf of their babies at Lagos Island Maternity Hospital, six mothers had mattress donations made to their babies at the Gbagada General Hospital, also in Lagos.

From left: Digital Marketing Manager, Damilola Taiwo; Function and Brand
Manager, Jide Odelola; Regional Sales Manager, South West, Banji Aluko, all
of Mouka Limited presenting mattresses to the Chief Medical Director,
University College Hospital, Ibadan, Prof. Jesse Otegbayo on Monday to
commemorate Children’s Day

In Ibadan, four babies born at the University College Hospital were picked for the donations.

In addition to the donations was a Children’s Day treat co-sponsored by Mouka in Lagos which ran from May 24 to May 27.

The gesture was Mouka’s way of giving back to the society and celebrating children in Nigeria.

Speaking about the gesture, Mouka’s Senior Marketing Manager, Tolu Olanipekun said Mouka was out to celebrate children with its water-resistant Dreamtime mattress specially designed with children in mind.

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“The Dreamtime mattress is made with a special fabric that is water resistant which prevents water from soaking the foam.

Sleeping on mackintosh often makes a child uncomfortable due to the texture and heat produced during sleep.

Dreamtime on the other hand is covered with a soft and breathable fabric which keeps the body cool at night. These donations are to appreciate our children born on this day,” Olanipekun said.

On the Children’s Day treat co-sponsored by the brand, Mouka’s Brand and Innovation Manager, Deji Odelola described the move as one geared towards engaging children as it relates to the importance of quality sleep, a phenomenon which, according to him, has a direct relationship with children’s academic performance.

“Anything you want to be in life, you need quality sleep to achieve it. And at their age, they need quality sleep for proper development of their brain. So we are here to talk to their parents and guardians about the importance of quality sleep. Mouka Dreamtime offers the best mattress design to cater for kids of their age bracket. So that is the reason we are here; to add value to the society,” explained Odelola.

He further said: “Dreamtime is the first mattress of its kind for kids in Nigeria and offers water resistant cover and at the same time, breathable. Water resistant in the sense that water cannot penetrate through the fabric into the foam.

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And it’s also breathable in the sense that air can pass through. So it’s a new technology that we used for the production of the fabric. And that is why Mouka Dreamtime is different from Mackintosh because people try to compare it with Mackintosh. The technology behind Dreamtime is far beyond that of Mackintosh.”

Reacting to the donations, the Chief Medical Directors of the concerned hospitals   expressed their gratitude to Mouka for the philanthropic move, while hoping that other organisations in the private sector would emulate the brand.

According to them, the fact that the company embarked on such a socially responsible mission was reflective of the fact that the operations of Mouka are not just profit-centred but also protective of the interest and overall good of the society.

“What Mouka has done goes a long way. The mothers are happy. One of the children even smiled at the point of the donation and I know the child will dream of the future while sleeping on that mattress. I’m very elated,” said Mrs Adebukola Cole, the Apex Nurse of Lagos Island Maternity Hospital, who stood in for the Medical Director, Benjamin Eniayewun.

Dr. Adeleke Kaka, Medical Director of Gbagada General Hospital said: “Mouka represents one of the top range mattresses manufacturers. I know they make quality products and they are also philanthropic. They are socially responsible.

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Since I became saddled with the headship of this hospital, I’ve received them at least once, apart from this particular occasion. They came here for the New Year celebration with the presentation of the gifts of the Dreamtime mattresses which are high quality, new technology mattresses for children. By and large, it’s been nice knowing them.”

The mothers all expressed their gratitude to Mouka, describing the gesture as commendable. While noting that company was already a household name, they   added their optimism that such move would keep the brand solidly etched on the minds of customers.

The donations were part of activities lined up by Mouka to celebrate the Children’s Day and an effort at giving back to the society.

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Promasidor Donates SunVita Cereal to Lagos Food Bank Initiative

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Promasidor Nigeria Limited has donated SunVita cereal to Lagos Food Bank Initiative in support of the government’s effort to providing palliatives to the vulnerable during the Covid -19 Pandemic.

The three truckloads of SunVita cereal was handed over to the office of Lagos Food Bank Initiative as part of the company’s gesture to the fight against COVID-19.

Making the presentation to the organisation, Category Manager, Dairy and Cereal Promasidor Nigeria Ltd, Mr. Olayinka Vincent, who handed over the donation to the president of the organization Mr. Michael Sunbola reiterated the commitment of Promasidor Nigeria Limited to the provision of quality food products to Nigerians.

According to him, “With 2020 being a difficult year due to the COVID 19 pandemic, Promasidor is committed to supporting the government’s efforts at containing further spread of the virus, adding that though the company had initially made contributions worth over ₦200 million, there are still gaps to be filled and as a responsible company, Promasidor is ready to support the government.

He further stated that, SunVita cereal is produced from locally sourced grains like Soya and Maize and fortified with Nutri-V, a unique blend of vitamins and minerals that helps children grow smarter and stronger.”

Receiving the donation, President of Lagos Food Bank Initiative, Mr. Michael Sunbola, assured that Promasidor’s goodwill will go a long way towards supporting the vulnerable within the society.

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He stated that his organization works with primary health care centres to reach and care for the vulnerable in Lagos State.

He thanked Promasidor profusely for their kind heartedness noting that the food supplies would be put to good use.

Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream.

It has since grown with presence in 25 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993.

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Nestlé launches unique cooking website in Central and West Africa

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Nestlé brand Maggi, has launched a first-of-its-kind website in Central and West Africa, offering fresh new twists to well-known African dishes.

It is also serving up a second season of Yelo Pèppè- its popular online nutrition education drama series on YouTube from June 8, 2020, following the success of Yelo Pèppè season one, which recorded over 20.3 million online views.

The brand’s latest launches, are just a few of the innovative ways Maggi is meeting its consumers’ digital and nutritional appetites, while also contributing to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.

The website, which provides over 40 African recipes on an easy-to-use platform, can help families cook balanced and nutritious meals.

“Maggi innovates once more by providing different variations of beloved African dishes that offer something for every food lover,” said Dominique Allier, Business Executive Officer for Culinary at Nestlé Central and West Africa in an online press conference and launch of the website.

“We are proud to be the first region worldwide chosen by Maggi to launch this unique website”, he added.

The new website, which was built in collaboration with top African chefs, expert nutritionists and local food influencers, provides helpful tips in some recipes on how to boost your iron intake and balance dishes.

Also speaking, Akua Kwakwa, Nutrition, Health and Wellness Manager for Nestlé Central and West Africa, stated that,“As well as highlighting the importance of including nutritious diets in our daily lives with well-known family favourites, people across the globe now have easy access to traditional African recipes we know and love”.

“For people who are more concerned about sodium, saturated fat and added sugars, the website features the unique ‘MyMenuIQ™’ guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is,” she added.

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GBfoods Partners CBN, Kebbi State to Complete $51 Million Tomato Processing Factory

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GBfoods, a leading global culinary product manufacturer has partnered the Central Bank of Nigeria (CBN), Kebbi State Government and the Emirate of Yauri to build a $51 million tomato processing factory in Kebbi State, Nigeria.

The factory is the second largest in Nigeria and, when all phases of the project are complete, it will be the largest fresh tomato processing factory in Sub-Saharan Africa.

The state-of-the-art facility and farm include a drip irrigation and fertigation infrastructure, greenhouses, seed planting robots, incubation chambers and agricultural machinery.

The factory will convert fresh tomatoes into concentrate for Gino’s Tomato Paste and Tomato Pepper Onion Paste.

Soya beans will also be grown to produce soya-bean oil, which is an essential ingredient in GBfoods’ Bama and Jago Mayonnaise.

The project has enabled over 1,000 jobs, including 500 farming positions, 150 factory jobs and 150 construction jobs.

GBfoods has also engaged with and trained smallholder farmers, and has supported local communities by providing and maintaining 16 boreholes of drinking water.

Vincent Egbe, country manager of GBfoods Nigeria said: “The opening of this processing factory is a great milestone for us. It further demonstrates the company’s commitment towards helping Nigeria achieve its food security ambitions, in this case, of self-sufficiency in tomato concentrate production.

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Additional land is expected to to be cleared and prepared in September 2020, in time for the October 2021 farming season.

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