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Cowbell Chocolate Commences Get Up N Goal Promo

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Promasidor Nigeria Limited has partnered with Supa Strikas to reward consumers in its Cowbell Chocolate Get Up N Goal promo, with fabulous prizes to be won during this football season.

The Get Up N Goal promo which commenced on Monday, June 10 and will run till Friday, September 13, 2019, was launched by Cowbell Chocolate which has proprietary blend of Vitarich plus iron that enables active lifestyle suitable for children and young adults.

Supa Strikas is a football themed comic and cartoon television (TV) series that enjoys large following among kids and young adults across the country.

Speaking at the launch, the Managing Director of Promasidor Nigeria Limited, Anders Einarsson said the combination of an active lifestyle driven by Cowbell Chocolate and a football loving culture of kids and young adults has impacted positively on the brand since 2017 when the partnership with Supa Strikas started.

He said that this gives the brand exclusive rights to the Supa Strikas franchise, which is the comic book and cartoon TV series, and its assets in various packaging designs.

Einarsson stated that the promo is themed Get Up N Goal because kids and young adults need the required energy to go about their activities like Supa Strikas in football, hence the collaboration to reward the target groups through a nutritional brand that has the vitamins and minerals they need.

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To participate in the promo, consumers are to collect nine 20g sachets of the Cowbell Chocolate Supa Strikas themed packaging, each having a unique character, submit them at any of the 190 redemption centres across the country and stand a chance of winning any of the amazing prizes on offer.

According to Einarsson, prizes to be won include the latest Sony Play Station 4 Console System along with a Virtual Reality Headset, Supa Strikas Jerseys, Soccer Boots, Footballs and many other consolation items.

Also, participants who are not able to submit nine unique characters can redeem as many empty sachets of Supa Strikas themed Cowbell Chocolate 20g packs to get free products

This can be done by submitting 20 empty sachets of Cowbell Chocolate 20g Supa strika themed packs with five unique Supa Strikas characters to get one filled Cowbell 20g sachet free. “This will ensure that every participant in the promotion stand a chance of winning a prize including free product packs,” the Promasidor MD affirmed.

In his remarks, the Marketing Manager of Promasidor Nigeria Limited, Abiodun Ayodeji announced that the promotion,is endorsed by the Federal Competition and Consumer Protection Council (FCCPC), and there are 190 (one hundred and ninety) redemption centres strategically located across the states of the federation for easy access and prize collection.

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Ayodeji said that the promo shows that Promasidor cares for its consumers and has demonstrated that through its nutritional brand, Cowbell Chocolate, which contains Vitarich plus iron with a blend of 28 vitamins and minerals that enables consumers, especially children to Get Up N Go.

The Marketing Manager further said that there would be roadshows across the country to sensitise the public about the promotion, the ease of participation and redemption of prizes.

Attesting to its credibility, the Head, Lagos Office of the FCCPC, Susie Onwuka, pointed out that the Council endorsed the promo as it has fulfilled all requirements. She said it is transparent since it would be monitored by dedicated personnel of the company, with a large number of redemption centres across the country.

Promasidor, the maker of top quality products such as Cowbell Milk, Cowbell Chocolate, Cowbell Coffee, Loya Milk, Miksi Milk, Top Tea, Onga Seasoning, Sunvita Cereals and others, has been at the forefront of promoting youth development through various initiatives.

These initiatives include Cowbellpedia Secondary School Mathematics TV Quiz Show, Promasidor Harness Your Dream, a career guidance workshop for students in secondary schools and Loya Swim Meet aimed at nurturing swimming talents among children.

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Chi Limited Launches Chi Exotic Juice in Cans

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Nigerians can now enjoy Chivita fruit juices in cans as Chi Limited, the producer, has introduced Chi Exotic and Chivita Ice Tea in cans.

According to the company, the launch once again demonstrates its continuous quest for  innovation  that meets the dynamic needs of Nigerian consumers.

Describing the latest product package as still with the same unique and great taste of Chi Exotic and the rejuvenating power of Chivita Ice Tea, the company stated that this is another first from Chivita, as it is the first time a mainstream juice brand is available in cans.

“The new Chi Exotic and Chivita Ice Tea 330ml cans exude confidence and style, and appeal to the youthful consumer segment by providing satisfaction and refreshment on the go in line with changing lifestyle trends.

Commenting, the company’s Managing Director, Mr. Deepanjan Roy, said: “We decided to introduce Chi Exotic and Chivita Ice Tea 330ml Cans in order to appeal to a youthful segment of the population, whose lifestyle needs keep evolving.

These innovative Cans for Chivita are modern, and reflect the individual style and personality of the consumer who desires to be seen carrying & drinking fruit juice from a can.”

Chi Exotic Pineapple Coconut and Chivita Ice Tea are available in 330ml Cans and at an affordable price of N150 only.

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They can be purchased in Chi Shoppes, supermarkets, departmental stores, markets, and neighborhood kiosks.

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The Role Of Intellectual Property In Merger, Acquisition Process

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In the recent time intangible assets of companies are becoming prominent in financial statement.

John student former CEO of Quaker Oats Company once said “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you”.

The above statement suggests that the engine or the power of Quaker Oats Company is the brand and trademark.

Merger and Acquisition is the amalgamation of interest of more companies in other to be financially stable or dominate the market, which can be vertical integration, horizontal integration and conglomerate merger.

This does happen for number of reasons, size, risk reduction, limit competition, financial synergy, growth, management etc and when this happens both the assets and liability are combined.

Intellectual property has attained an extremely important status within the fabric of society and livelihood.

Some enterprises, and even whole industries, are built on an intellectual property foundation. Dependency on intellectual property in businesses and careers a significant percentage of the population dwells on creating and maintaining intellectual property.

The society is being entertained by it, educated by it, communicate with it, and are made and kept healthy by intellectual property (World Intellectual Property Organisation, 2019).

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Thammaiah and Narahari earlier stated that Intellectual Property is a means for technological and economic growth that has been realized globally, especially in the developing nations.

Binder and Nestler corroborate the earlier view of Ocean Tomo (2015) that Intellectual Property represents 80 percentage of the corporate value.

By this, intangible assets account for an average of 80 per cent of enterprise value, which 50 years ago was in the area of 25 per cent.

In parallel with the structure of assets and value drivers, the sources of profit have changed over time. Profits generated by intangibles assets increased at the 80 per cent.

Today, by implication, an average of 80 per cent of profits comes from intangibles assets (intellectual Property) Binder and Nestler (2016).

Marsh and Mclennan Company (2014) stated that, the initial public offerings, high-profile mergers and acquisitions and litigation has thrust intellectual property (IP) into a strategic position in the global economics. The due recognition of IP will help in determining the optimal structure and character of the business deal.

The type of company or business IP ranges from copyright, trademark, patent, design, trade secret and combination of these makes a business to flourish and ability to compete in their various sectors, every sector has its peculiar IP, including the staff.

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All these are to be put into consideration wherever companies are coming together as one.

For parties to be comfortable at the point of negotiation, it is advisable they possess business valuation report, which includes intangible assets, which would have analyzed the financial healthy nature of the company.

This requires a deeper understanding of the valuation methodologies.

The interest of parties would have been x-rayed in the valuation report; the strength and weakness of the parties would be glaringly seen.

Therefore, the economic value of Intellectual Property assets is very important in considering any merger and acquisition.

In other word, companies should protect their IP portfolio jealously. A smart investor will make you to forget your IP, which will in turn be the life wire of the new marriage.

There are products that have turned to be household name. In fact, one would have mentioned the name and the retailer would have asked what type?

Meanwhile it is a product’s name, such going into Merger has a good trademark to negotiate with, because he has dominated the market already.

The present and future value of IP value is very important and therefore, all financial team should take good cognize of Intellectual Property Rights, when it comes to dealing with M&A transactions.

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In Nigeria, those who are trained, qualified and experienced to undertake such task are the registered estate surveyors and valuers.

– Daily Independent

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Commandant of Nigeria Armed Forces Resettlement Centre Visits Mouka to Strengthen Ties as Company Celebrates World Sleep Day

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This year’s Mouka World Sleep Day received a boost as leadership of the Nigeria Armed Forces Resettlement Centre (NAFRC) spearheaded by its current Commandant, Air Vice -Marshal Kingsley Lar, visited the management of the mattress manufacturing company headed by Raymond Murphy in a renewed effort to strengthen association between both parties.

From Left: Commodore Edem Duke; with the Chief Executive Officer, Mouka, Raymond Murphy; Face of Mouka Wellbeing Mattresses and Nollywood Super Star, Sola Sobowale; and Commandant, Nigeria Armed Forces Resettlement Centre, Air Vice Marshal, Kingsley Lar; during a courtesy visit to Mouka at the company’s corporate headquarters in Lagos on Thursday, March 12, 2020.

Raymond Murphy, the Chief Executive Officer of the mattress manufacturing firm, received the visiting commandant and his entourage at the company’s corporate headquarters in Ikeja area of Lagos State on Thursday, March 13, 2020 in the company of other members of the Mouka leadership team.

Leadership of the Nigerian Armed Forces Resettlement Centre (NAFRC) spearheaded by the Commandant, Air Vice Marshal, Kingsley Lar and that of Mouka, headed by the Chief Executive Officer, Raymond Murphy; during a courtesy visit to Mouka at the company’s corporate headquarters in Lagos on Thursday, March 12, 2020

Also making a guest appearance at the World Sleep Day event was the Face of Mouka Wellbeing mattresses, Nollywood super star, Sola Sobowale who joined the Brand’s management team in a photo session with the visiting military group.

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