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Mouka Distributors Vow to Consolidate Brand Growth on Strength of 2-Continent Visit



After a pleasurable experience in Dubai and London, distributors of Mouka foam have pledged their resolve to consolidate the market penetration of the brand.

The distributors, who have just returned from a seven-day trip to the Middle Eastern and Europe, said that they were treated to a special time and pledged their commitment to the growth plan of the brand.

“On the company’s side, it’s a good thing they have done. They took us for a boat cruise and desert drive in Dubai. They are wonderful. In so many sectors, no company can be compared to that of Mouka, I dare to say that,” declared Timothy Ifurunwa, one of the beneficiaries of the business trip.

“I’m still going to write a letter of appreciation to the management of Mouka. Not too many establishments can do what Mouka has just done. I call them ‘talk and do’. They kept their words,” said Igboko Chinonso owner of Ideal Plux Investment Limited, distributor of Mouka Foam.

According to Funmi Paulo, who also embarked on the journey, the experience was quite an opener as it availed beneficiaries the opportunity to reinvent themselves.

“It was a pleasurable experience, and what Mouka has done is fantastic,” she said. “I’ll like to say thank you to the management of Mouka for the gift because to me it was a gift. I had never dreamt of travelling out of the country, but this opportunity has now enabled me to do that. They made the promise and they kept their word.”

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On his part, Chukwudi Okoro, owner of Picotex, said the trip was not just entertaining but was also an eye-opener.

“When we arrived, we were taking to one of the five-star hotels closest to the beach. It was a delight. The kind of experience we hadn’t had. It was fun. We went for boat cruise and later for desert ride, it was fun. We were taken to the museum where we learnt the history of how Dubai started as a country,” Okoro recalled.

He further said: “Mouka has shown that it is not just a company but a family. With this trip, Mouka has shown that it has the interest of the distributors at heart. We do have meetings in five-star hotels but this time they surprisingly took us to Dubai. This present generation of administrators in the company, treat distributors as family. It’s like a father-son relationship.

“The only way I can appreciate them is to work hard and promote the brand. I promise I will never disappoint the company. We the distributors are going to make sure Mouka remains the number one brand in Nigeria because Mouka has come to stay and there is no going back on that.”

For Evergreen Onyedum, operator of Evergreen International Services, Mouka has done that which others in Nigeria’s foam and mattress industry could not do.

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“I’m short of words. I can only say, ‘God bless Mouka Limited, God bless the industry and God bless Nigeria.’ This trip is a sort of energizer to do more to keep Mouka at the top,” he enthused.

The annual distributors’ business trip heralds Mouka’s new financial year, and has in no mean measure aided the brand’s distinctiveness in the Nigerian bedding market.

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Promasidor Donates SunVita Cereal to Lagos Food Bank Initiative



Promasidor Nigeria Limited has donated SunVita cereal to Lagos Food Bank Initiative in support of the government’s effort to providing palliatives to the vulnerable during the Covid -19 Pandemic.

The three truckloads of SunVita cereal was handed over to the office of Lagos Food Bank Initiative as part of the company’s gesture to the fight against COVID-19.

Making the presentation to the organisation, Category Manager, Dairy and Cereal Promasidor Nigeria Ltd, Mr. Olayinka Vincent, who handed over the donation to the president of the organization Mr. Michael Sunbola reiterated the commitment of Promasidor Nigeria Limited to the provision of quality food products to Nigerians.

According to him, “With 2020 being a difficult year due to the COVID 19 pandemic, Promasidor is committed to supporting the government’s efforts at containing further spread of the virus, adding that though the company had initially made contributions worth over ₦200 million, there are still gaps to be filled and as a responsible company, Promasidor is ready to support the government.

He further stated that, SunVita cereal is produced from locally sourced grains like Soya and Maize and fortified with Nutri-V, a unique blend of vitamins and minerals that helps children grow smarter and stronger.”

Receiving the donation, President of Lagos Food Bank Initiative, Mr. Michael Sunbola, assured that Promasidor’s goodwill will go a long way towards supporting the vulnerable within the society.

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He stated that his organization works with primary health care centres to reach and care for the vulnerable in Lagos State.

He thanked Promasidor profusely for their kind heartedness noting that the food supplies would be put to good use.

Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream.

It has since grown with presence in 25 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993.

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Nestlé launches unique cooking website in Central and West Africa



Nestlé brand Maggi, has launched a first-of-its-kind website in Central and West Africa, offering fresh new twists to well-known African dishes.

It is also serving up a second season of Yelo Pèppè- its popular online nutrition education drama series on YouTube from June 8, 2020, following the success of Yelo Pèppè season one, which recorded over 20.3 million online views.

The brand’s latest launches, are just a few of the innovative ways Maggi is meeting its consumers’ digital and nutritional appetites, while also contributing to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.

The website, which provides over 40 African recipes on an easy-to-use platform, can help families cook balanced and nutritious meals.

“Maggi innovates once more by providing different variations of beloved African dishes that offer something for every food lover,” said Dominique Allier, Business Executive Officer for Culinary at Nestlé Central and West Africa in an online press conference and launch of the website.

“We are proud to be the first region worldwide chosen by Maggi to launch this unique website”, he added.

The new website, which was built in collaboration with top African chefs, expert nutritionists and local food influencers, provides helpful tips in some recipes on how to boost your iron intake and balance dishes.

Also speaking, Akua Kwakwa, Nutrition, Health and Wellness Manager for Nestlé Central and West Africa, stated that,“As well as highlighting the importance of including nutritious diets in our daily lives with well-known family favourites, people across the globe now have easy access to traditional African recipes we know and love”.

“For people who are more concerned about sodium, saturated fat and added sugars, the website features the unique ‘MyMenuIQ™’ guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is,” she added.

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GBfoods Partners CBN, Kebbi State to Complete $51 Million Tomato Processing Factory



GBfoods, a leading global culinary product manufacturer has partnered the Central Bank of Nigeria (CBN), Kebbi State Government and the Emirate of Yauri to build a $51 million tomato processing factory in Kebbi State, Nigeria.

The factory is the second largest in Nigeria and, when all phases of the project are complete, it will be the largest fresh tomato processing factory in Sub-Saharan Africa.

The state-of-the-art facility and farm include a drip irrigation and fertigation infrastructure, greenhouses, seed planting robots, incubation chambers and agricultural machinery.

The factory will convert fresh tomatoes into concentrate for Gino’s Tomato Paste and Tomato Pepper Onion Paste.

Soya beans will also be grown to produce soya-bean oil, which is an essential ingredient in GBfoods’ Bama and Jago Mayonnaise.

The project has enabled over 1,000 jobs, including 500 farming positions, 150 factory jobs and 150 construction jobs.

GBfoods has also engaged with and trained smallholder farmers, and has supported local communities by providing and maintaining 16 boreholes of drinking water.

Vincent Egbe, country manager of GBfoods Nigeria said: “The opening of this processing factory is a great milestone for us. It further demonstrates the company’s commitment towards helping Nigeria achieve its food security ambitions, in this case, of self-sufficiency in tomato concentrate production.

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Additional land is expected to to be cleared and prepared in September 2020, in time for the October 2021 farming season.

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