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Kaduna State Government Hails Promasidor over Harness Your Dream Initiative

Kaduna State Government has applauded Promasidor Nigeria Limited for its career development initiative, Harness Your Dream, which was held for the sixth time on Wednesday.

A pan-Nigerian project, the corporate social investment project this time took place at Sardauna Memorial College in Kawo New Extension of the state capital.

The Permanent Secretary of Kaduna State Ministry of Education, Mrs Nana Kande Bage, who flagged off the state edition of Promasidor Harness Your Dream, described it as “an excellent programme,” while she encouraged the students from six schools to pay attention to the presentations.

She called on other corporate organisations to toe the line of Promasidor, particularly in the area of developing and empowering the youths.

“Other corporate organisations should follow the example of Promasidor as this kind of initiative will further boost the interest of the students in schooling,” she admonished.

“I thank Promasidor for choosing Kaduna State to be part of this programme. I feel highly delighted that Kaduna is the sixth state where this initiative is being held,” the Permanent Secretary further said, as she turned her attention to the students: “I encourage you to make good use of this opportunity. If you allow such opportunity to slip off your hand, you may not get it again. Work hard so that you will excel in future.”

Earlier, the Principal of the host school, Nura Hassan Yaro also expressed gratitude to Promasidor for considering his school worthy of hosting the programme. He stated his believed that it would make so much impact on the career choices of the students of the schools selected.

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Other schools represented at the Kaduna edition of Promasidor Harness Your Dream are:

  • Dalet Girls Secondary School, Kawo; Government Girls Secondary School, Kawo;
  • Government Secondary School, Kawo, Government Secondary School, Badarawa
  • and Dr. Ahmed Mohammed Makarfi Government Secondary School, Hayin-Banki.

Addressing the students and other key stakeholders at the event, Promasidor’s Head of Legal and Corporate Communications, Mr Andrew Enahoro said that more states would benefit from the initiative as the company is committed to giving back to the society.

He recalled that since Promasidor Harness Your Dream was launched in Lagos in November 2017, it has been taken to other parts of the country with one edition being organised every school term.

The programme has now been hosted by Lagos, Ogun, Enugu, Cross River and Kaduna States as well as the Federal Capital Territory, Abuja.

Enahoro explained: “Promasidor Harness Your Dream enables us to give back under our CSR initiatives. Our CSR strategy includes mentorship and empowerment. And that is where this initiative falls under. We try to let these children know how to make the right career choices as they progress in life.

For each of the key subjects being taught at the programme, we bring from our Lagos headquarters professionals to impact hands-on knowledge on the students.”

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The facilitators were Abolade Liyide, Olasunbo Amusan, and Michael Nwughala, all staff of Promasidor Nigeria Limited. They made presentations on Personnel Management and Emerging Entrepreneurial Opportunities; Information and Communication Technology; Accounting and Business Management; and Digital Marketing.

The Promasidor spokesman further said that the overall objective of the CSR project, which is targeted at students in Junior Secondary School 3, is to aid them to make proper career choices that relate to their talents, attitude and dreams as they prepare to conclude their career focus in the senior classes.

Enahoro recalled that Promasidor has become reputable for promoting youth development in the 26 years of operation in Nigeria through other initiatives that include Cowbellpedia Secondary School Mathematics TV Quiz Show, Loya Milk Swim Meet and NYSC Cowbell Chocolate Volley Ball Competition.

Popular actor and producer Ali Nuhu Mohammed livened up the session as he made a cameo appearance and related his transformation from being a Geography graduate to a personality in the entertainment industry.

Nuhu, who plays major roles in Hausa and English movies, encouraged the students to follow their dream but without compromising education.

“Without solid education, you can hardly achieve anything,” he counselled.