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National Institute of Marketing of Nigeria Honours Mouka’s CEO



The Chief Executive Officer and Managing Director of Mouka Limited, Raymond Murphy had the Honorary Fellow of the National Institute of Marketing of Nigeria (NIMN) conferred on him by the Institute on August 1, 2019.

This award comes on the heels of excellent marketing techniques, sterling service and leadership qualities that Murphy has been credited with.

From left to right: Dr.Mustapha  Umar,  1st Vice President National Institute of Marketing of Nigeria Tony Agenmonmen, President, National Institute of Marketing of Nigeria and  Raymond Murphy , MD/CEO, Mouka Nigeria Limited at the NIMN Investiture  held in Lagos recently.

Murphy received this honorary award alongside other captains of industries such as Uchechukwu Ogah, President , Masters Energy Group, Ifenyinwa Afe,  Managing Director for HP Inc. Central Africa, Lateef Bakare,  a member of the Board of First Bank, Nigeria,  John Ugbe, Chief Executive Officer of Multi Choice Nigeria, among other notable personalities.

Murphy is reputed to be the brains behind the innovative ideas that have shot Mouka into the leadership position in the Nigerian foam and mattress industry. While it enjoys a huge market share, the foam company is also redefining the sector.


Mouka has been reckoned with for adding comfort to life through the provision of sleep solutions that have given rise to the opening of 10 sleep galleries across Nigeria. The company has also developed an extensive distribution network with more than 1,000 branded sales outlets and over 300 third-party distributors across the country.

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The producer of foam, spring mattresses and other bedding materials is a proud owner of three production facilities in the country.

Murphy came on board as the CEO and MD of the indigenous foam manufacturing company in mid-2015 after the closure of a Private Equity transaction which saw 90 percent of the shareholding transferred to a private equity firm, leaving the remaining balance of 10 per cent to the original founding family. The company has since recorded feats only few in the private sector can boast of.

Mouka has been listed twice in the London Stock Exchange Group’s Companies to Inspire Africa reports for 2017 and 2019. To be included in the list, companies must be privately owned and show an excellent rate of growth and potential to power African development.

Mouka was also awarded the Mattress Manufacturing Company of the Year at the 2017 edition of The Guardian Manufacturing Excellence Award. That same year, the mattress manufacturer also earned another recognition by the African Brand Congress as the Mattress Brand of the Year.

In 2019, Mouka emerged the Foam and Mattress Company of the Year at the Nigerian Real Estate and Property Awards.

Noteworthy, is also the fact that Mouka recently partnered with the prestigious Lagos Business School to organize a leadership training programme for its management staff.

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Mouka has been able to attain these enviable heights under Murphy’s watch and leadership.

Preceding the NIMN award, was Murphy’s recognition by Inside Business Magazine as Business Leader of the Year.

Reacting to the honour done him by the Institute,  Murphy said : “In many ways I’m honoured and extremely humbled to receive this recognition tonight from such a prestigious institution… I think it’s not necessarily about improving my profile but what I can give back to the Institute in terms of  sharing my experience of 3 decades of brand building not just in Nigeria but in other  territories across the world.”

He explained further : “…We have had strong partnerships with advertising agencies,  creative agencies, public relations ,media planning and buying agencies and that has significantly increased Mouka’s brand profile over the past 5 years…so it’s about myself and my colleagues and the investment we have made over the past 5 years.”

Having begun his career as Business Development Manager at Sterling Health International in Moscow in 1984, Murphy pioneered the launch of Sterling Health over the counter OTC brands with Panadol as its power brand, in a number of emerging Eastern Europe markets.

Between 1990 and 1993, he was Sterling Health’s Business Development Manager for Southern Central Africa and was responsible for the identification of new business opportunities. Murphy implemented successful entry strategies for Nigeria and Zimbabwe and grew sales by 300 percent over a three-year period.

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He later joined Gillette International in Budapest Hungary where he served as General Manager between 1993 and 1997. In that capacity, he had the primary objective to seamlessly upgrade the business from third party national distribution to full-fledged local legal entity.

In 1997, he moved over to Indochina Juice Company happy as Chief Executive Officer of a start up project worth an estimated $11.0 million, he was saddled with the responsibility of manufacturing and marketing branded packaged fruit juices of the venture.

Murphy built sales of nearly $5 million during the first year of commercial operations and created two completely new and appealing fruit juice brands for Vietnamese consumers. He also devised a third party logistics solution ensuring cost effective product distribution throughout Vietnam.

In 2001, he became the Managing Director of Cussons Middle East, India and South Asia region and turned around a stagnating business to deliver over 20 percent bottom line annual growth. He restructured operations away from a trading mentality to formally structured marketing led enterprise and replaced underperforming distributors and appointed leading distributors in new territories.

As Managing Director of PZ Cussons Nigeria Plc, Murphy was responsible for $100 million of sales with seven factory units and 1,500 employees, and successfully doubled profits to $22 million in three years.

Murphy is a seasoned C-suite leader with in excess of 25 years’ experience in Global Emerging and Frontier Markets.

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Promasidor Donates SunVita Cereal to Lagos Food Bank Initiative



Promasidor Nigeria Limited has donated SunVita cereal to Lagos Food Bank Initiative in support of the government’s effort to providing palliatives to the vulnerable during the Covid -19 Pandemic.

The three truckloads of SunVita cereal was handed over to the office of Lagos Food Bank Initiative as part of the company’s gesture to the fight against COVID-19.

Making the presentation to the organisation, Category Manager, Dairy and Cereal Promasidor Nigeria Ltd, Mr. Olayinka Vincent, who handed over the donation to the president of the organization Mr. Michael Sunbola reiterated the commitment of Promasidor Nigeria Limited to the provision of quality food products to Nigerians.

According to him, “With 2020 being a difficult year due to the COVID 19 pandemic, Promasidor is committed to supporting the government’s efforts at containing further spread of the virus, adding that though the company had initially made contributions worth over ₦200 million, there are still gaps to be filled and as a responsible company, Promasidor is ready to support the government.

He further stated that, SunVita cereal is produced from locally sourced grains like Soya and Maize and fortified with Nutri-V, a unique blend of vitamins and minerals that helps children grow smarter and stronger.”

Receiving the donation, President of Lagos Food Bank Initiative, Mr. Michael Sunbola, assured that Promasidor’s goodwill will go a long way towards supporting the vulnerable within the society.

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He stated that his organization works with primary health care centres to reach and care for the vulnerable in Lagos State.

He thanked Promasidor profusely for their kind heartedness noting that the food supplies would be put to good use.

Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream.

It has since grown with presence in 25 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993.

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Nestlé launches unique cooking website in Central and West Africa



Nestlé brand Maggi, has launched a first-of-its-kind website in Central and West Africa, offering fresh new twists to well-known African dishes.

It is also serving up a second season of Yelo Pèppè- its popular online nutrition education drama series on YouTube from June 8, 2020, following the success of Yelo Pèppè season one, which recorded over 20.3 million online views.

The brand’s latest launches, are just a few of the innovative ways Maggi is meeting its consumers’ digital and nutritional appetites, while also contributing to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.

The website, which provides over 40 African recipes on an easy-to-use platform, can help families cook balanced and nutritious meals.

“Maggi innovates once more by providing different variations of beloved African dishes that offer something for every food lover,” said Dominique Allier, Business Executive Officer for Culinary at Nestlé Central and West Africa in an online press conference and launch of the website.

“We are proud to be the first region worldwide chosen by Maggi to launch this unique website”, he added.

The new website, which was built in collaboration with top African chefs, expert nutritionists and local food influencers, provides helpful tips in some recipes on how to boost your iron intake and balance dishes.

Also speaking, Akua Kwakwa, Nutrition, Health and Wellness Manager for Nestlé Central and West Africa, stated that,“As well as highlighting the importance of including nutritious diets in our daily lives with well-known family favourites, people across the globe now have easy access to traditional African recipes we know and love”.

“For people who are more concerned about sodium, saturated fat and added sugars, the website features the unique ‘MyMenuIQ™’ guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is,” she added.

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GBfoods Partners CBN, Kebbi State to Complete $51 Million Tomato Processing Factory



GBfoods, a leading global culinary product manufacturer has partnered the Central Bank of Nigeria (CBN), Kebbi State Government and the Emirate of Yauri to build a $51 million tomato processing factory in Kebbi State, Nigeria.

The factory is the second largest in Nigeria and, when all phases of the project are complete, it will be the largest fresh tomato processing factory in Sub-Saharan Africa.

The state-of-the-art facility and farm include a drip irrigation and fertigation infrastructure, greenhouses, seed planting robots, incubation chambers and agricultural machinery.

The factory will convert fresh tomatoes into concentrate for Gino’s Tomato Paste and Tomato Pepper Onion Paste.

Soya beans will also be grown to produce soya-bean oil, which is an essential ingredient in GBfoods’ Bama and Jago Mayonnaise.

The project has enabled over 1,000 jobs, including 500 farming positions, 150 factory jobs and 150 construction jobs.

GBfoods has also engaged with and trained smallholder farmers, and has supported local communities by providing and maintaining 16 boreholes of drinking water.

Vincent Egbe, country manager of GBfoods Nigeria said: “The opening of this processing factory is a great milestone for us. It further demonstrates the company’s commitment towards helping Nigeria achieve its food security ambitions, in this case, of self-sufficiency in tomato concentrate production.

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Additional land is expected to to be cleared and prepared in September 2020, in time for the October 2021 farming season.

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