One of Nigeria’s leading evaporated milk brands, Hollandia, has unveiled a new attractive pack design so as to connect to evolving consumers.
The new packaging shows the nutritious benefits of Hollandia Evap Milk, as well as other striking features to connect with consumers.
The new design clearly portrays the brand’s royal blue background signifying its modern and trendy values, and it’s gold logo depicting its premium positioning.
Also the vibrant rising sun symbolises a new beginning and also the breakfast occasion which the brand is associated with.
The new pack also features other imageries showing various physical activities, which resonates with consumers, who are keen on daily nutrition and a healthy boost of daily energy for an active lifestyle.
According to Chi Limited’s Managing Director, Mr Deepanjan Roy, consumers familiar with the old brand pack design can be assured of the same great taste, quality and numerous nutritional benefits of their favourite milk as it transits to trendier pack design.
“The new pack design was done to connect the evolving active consumer lifestyle and the benefits of Hollandia Evap Milk. Hollandia Evap Milk is an all-rounder, creamier, tastier, and nutritious milk for consumers desirous of a daily healthy boost of mental, physical energy for an active day,” he stated.
The new Hollandia Evap Milk pack design comes in 60g, 120g and 190g sizes and is available in Chi Shoppe, departmental stores, markets and neighbourhood kiosks in every state of the Federation.