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Mamador Celebrates Fried Rice Day With Its Seasoning Cubes



It is absolutely fascinating to know you can prepare variants of fried rice without tumeric and curry, and still get the expected appeal and great taste in one dish.

Mamador proved that with its new brand of cooking seasoning cubes, during a masterclass, organized by the brand to celebrate the National Fried Rice Day.

The Fried Rice Day celebration provided the Mamador brand the opportunity to demonstrate and showcase the health and taste benefits of the Mamador seasoning cubes.

The Master Class sessions featured two celebrity chefs and food bloggers, Ifeyinwa Mogekwu of Ify’s Kitchen and Winifred Emmanuel of Zeelicious Foods, who engaged the audience on unique, tasty, yet healthy ways of preparing their favourite variants of fried rice dishes.

Guests at the event were educated on the important role the Mamador seasoning cubes play in the preparation of the various fried rice dishes, as it provided a perfect substitute for key spices such as turmeric or curry with even better results, especially the Chicken variant which was specially formulated to give best Fried Rice and Curry appeal.

Speaking at the event was Ipsit Chakrabarti, Deputy Managing Director, PZ Wilmar Ltd., who reiterated the company’s commitment to providing Nigerians with healthier and tastier cooking options.

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“We want to enliven and encourage tasty healthy nutrition amongst Nigerians, and most importantly demystify the myth around healthy meals.

Many people think that they cannot enjoy both, but the truth is that with Mamador they can. This event provided us opportunity to demonstrate this possibility and we are quite pleased that our guests enjoyed the meals by our Chefs and also learned healthier options of cooking which for us is the ultimate goal,” he said.

Guests present at the event were also treated to sumptuous meals of the varieties of the popular fried rice dish as they joined many others around the world to celebrate the Fried Rice Day.

Toyin Popoola-Dania, Category Development and Activation Manager, PZ Wilmar, added, “Mamador is committed to providing food that is healthy for you and tastes good as well. So we fortify our high quality products with essential vitamins & minerals. We are here to walk you through your desire for more rewarding meals breaking all the myths around healthy meals.”

Toyin emphasized the significance of the Fried Rice Day celebration, saying that rice as a dish is quite popular to Nigerians and the Master class sessions was a way of enhancing the preparation and enjoyment of the fried rice delicacy.

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According to her, the company ventured into the seasoning category to offer Nigerians a healthier, much valuable and affordable options, something different from the norm.

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Promasidor Donates SunVita Cereal to Lagos Food Bank Initiative



Promasidor Nigeria Limited has donated SunVita cereal to Lagos Food Bank Initiative in support of the government’s effort to providing palliatives to the vulnerable during the Covid -19 Pandemic.

The three truckloads of SunVita cereal was handed over to the office of Lagos Food Bank Initiative as part of the company’s gesture to the fight against COVID-19.

Making the presentation to the organisation, Category Manager, Dairy and Cereal Promasidor Nigeria Ltd, Mr. Olayinka Vincent, who handed over the donation to the president of the organization Mr. Michael Sunbola reiterated the commitment of Promasidor Nigeria Limited to the provision of quality food products to Nigerians.

According to him, “With 2020 being a difficult year due to the COVID 19 pandemic, Promasidor is committed to supporting the government’s efforts at containing further spread of the virus, adding that though the company had initially made contributions worth over ₦200 million, there are still gaps to be filled and as a responsible company, Promasidor is ready to support the government.

He further stated that, SunVita cereal is produced from locally sourced grains like Soya and Maize and fortified with Nutri-V, a unique blend of vitamins and minerals that helps children grow smarter and stronger.”

Receiving the donation, President of Lagos Food Bank Initiative, Mr. Michael Sunbola, assured that Promasidor’s goodwill will go a long way towards supporting the vulnerable within the society.

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He stated that his organization works with primary health care centres to reach and care for the vulnerable in Lagos State.

He thanked Promasidor profusely for their kind heartedness noting that the food supplies would be put to good use.

Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream.

It has since grown with presence in 25 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993.

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Nestlé launches unique cooking website in Central and West Africa



Nestlé brand Maggi, has launched a first-of-its-kind website in Central and West Africa, offering fresh new twists to well-known African dishes.

It is also serving up a second season of Yelo Pèppè- its popular online nutrition education drama series on YouTube from June 8, 2020, following the success of Yelo Pèppè season one, which recorded over 20.3 million online views.

The brand’s latest launches, are just a few of the innovative ways Maggi is meeting its consumers’ digital and nutritional appetites, while also contributing to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.

The website, which provides over 40 African recipes on an easy-to-use platform, can help families cook balanced and nutritious meals.

“Maggi innovates once more by providing different variations of beloved African dishes that offer something for every food lover,” said Dominique Allier, Business Executive Officer for Culinary at Nestlé Central and West Africa in an online press conference and launch of the website.

“We are proud to be the first region worldwide chosen by Maggi to launch this unique website”, he added.

The new website, which was built in collaboration with top African chefs, expert nutritionists and local food influencers, provides helpful tips in some recipes on how to boost your iron intake and balance dishes.

Also speaking, Akua Kwakwa, Nutrition, Health and Wellness Manager for Nestlé Central and West Africa, stated that,“As well as highlighting the importance of including nutritious diets in our daily lives with well-known family favourites, people across the globe now have easy access to traditional African recipes we know and love”.

“For people who are more concerned about sodium, saturated fat and added sugars, the website features the unique ‘MyMenuIQ™’ guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is,” she added.

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GBfoods Partners CBN, Kebbi State to Complete $51 Million Tomato Processing Factory



GBfoods, a leading global culinary product manufacturer has partnered the Central Bank of Nigeria (CBN), Kebbi State Government and the Emirate of Yauri to build a $51 million tomato processing factory in Kebbi State, Nigeria.

The factory is the second largest in Nigeria and, when all phases of the project are complete, it will be the largest fresh tomato processing factory in Sub-Saharan Africa.

The state-of-the-art facility and farm include a drip irrigation and fertigation infrastructure, greenhouses, seed planting robots, incubation chambers and agricultural machinery.

The factory will convert fresh tomatoes into concentrate for Gino’s Tomato Paste and Tomato Pepper Onion Paste.

Soya beans will also be grown to produce soya-bean oil, which is an essential ingredient in GBfoods’ Bama and Jago Mayonnaise.

The project has enabled over 1,000 jobs, including 500 farming positions, 150 factory jobs and 150 construction jobs.

GBfoods has also engaged with and trained smallholder farmers, and has supported local communities by providing and maintaining 16 boreholes of drinking water.

Vincent Egbe, country manager of GBfoods Nigeria said: “The opening of this processing factory is a great milestone for us. It further demonstrates the company’s commitment towards helping Nigeria achieve its food security ambitions, in this case, of self-sufficiency in tomato concentrate production.

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Additional land is expected to to be cleared and prepared in September 2020, in time for the October 2021 farming season.

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