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Winners at the ADVAN 2019 Awards

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The 26th edition of the Advertisers Association of Nigeria (ADVAN) Awards themed: “The Business Value of Creativity” was all glittering and full of glamour last Sunday as brands and individuals who have contributed to setting standards in the Nigerian industry were recognized.

Considering their compelling campaigns and public engagement, several brands and individuals went home with awards in various categories such as Molfix Baby Diaper manufactured by Hayat Kimya recognized with its fast-rising profile as it won the most coveted award for the night, emerging as the “Brand of the Year” having won the same the previous year.

As if that was not enough, the brand also won in the Experiential Marketing and CSR Category as well as a silver in Digital Marketing.

Other winners includes:

  • Power Oil – the best in the “Brand Innovation Category” with Sunlight and Indomie Café as 1st and 2nd runners-up respectively.
  • Nigerian Breweries’ Heineken – Gold in the “Product Packaging” category award, while Goldberg and Munch IT came second and third respectively.
  • Munch IT – “Consumers’ Choice” Award, a newly added category in the award which solely depends on consumers’ votes.
  • Orijin Herbal – gold in the “New Brand/Extension” category while Molped (Hayat) and Schweppes also claimed the second and third places respectively;
  • Nigerian Breweries’ “33 Export” lager topped the “Consumer Promotions” category, followed by Goldberg and Cowbell Chocolate;
  • Coca-Cola took the lead in the “Digital Marketing” category as Molfix and Airtel occupied the second and third positions respectively.
  • Airtel – Campaign of the Year;
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The Agency managing the Airtel, Noah’s Ark led by Lanre Adisa, CEO/Chief Creative Officer with delight appreciated the award while Intercontinental Breweries’ Hero Lager and Nigerian Breweries’ Amstel came second and third in this category.

In the Future Leader of Marketing category, Ademola Aliu Funke emerged winner while Rolat Abiola Folake and Oluwanifemi Williams grabbed the second and third position.

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NSE Approves Merger Between Dangote Sugar Refinery (DSR) Plc and Savannah Sugar Company Limited

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The Nigerian Stock Exchange (NSE) has approved the business merger between Dangote Sugar Refinery (DSR) Plc and Savannah Sugar Company Limited.

With the approval, a total of 146.878 million ordinary shares of Dangote Sugar Refinery will be issued to shareholders of Savannah Sugar Company Limited. The shares will be subsequently added to the shares outstanding in the name of DSR at the NSE.

Dangote Sugar is Nigeria’s largest producer of household and commercial sugar with 1.44 million metric tonnes refining capacity at the same location.

The refinery located at Apapa Wharf Ports Complex, refines raw sugar to white, Vitamin A fortified refined granulated white sugar suitable for household and industrial uses.

Its subsidiary, Savannah Sugar Company Limited, located at Numan, in Adamawa State, is an integrated sugar production facility, with an installed factory capacity of 50,000 tonnes.

Covering 32,000 hectares, the Savannah Estate has considerable opportunity for expansion, which is underway as part of the Dangote Sugar for Nigeria Project campaign.

DSR has explained that its backward Integration goal is to become a global force in sugar production, by producing 1.5 metric tonnes per annum of refined sugar from locally grown sugar cane for the domestic and export markets in 10 years.

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As part of its backward integration project, DSR had strengthened its group with the incorporation of four other companies, including Nasarawa Sugar Company Limited, Dangote Taraba Sugar Limited, Dangote Adamawa Sugar Limited and Dangote Niger Sugar Limited.

The new companies have a combined landmass for agriculture of about 110,000 hectares.

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Chi Limited Launches Chi Exotic Juice in Cans

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Nigerians can now enjoy Chivita fruit juices in cans as Chi Limited, the producer, has introduced Chi Exotic and Chivita Ice Tea in cans.

According to the company, the launch once again demonstrates its continuous quest for  innovation  that meets the dynamic needs of Nigerian consumers.

Describing the latest product package as still with the same unique and great taste of Chi Exotic and the rejuvenating power of Chivita Ice Tea, the company stated that this is another first from Chivita, as it is the first time a mainstream juice brand is available in cans.

“The new Chi Exotic and Chivita Ice Tea 330ml cans exude confidence and style, and appeal to the youthful consumer segment by providing satisfaction and refreshment on the go in line with changing lifestyle trends.

Commenting, the company’s Managing Director, Mr. Deepanjan Roy, said: “We decided to introduce Chi Exotic and Chivita Ice Tea 330ml Cans in order to appeal to a youthful segment of the population, whose lifestyle needs keep evolving.

These innovative Cans for Chivita are modern, and reflect the individual style and personality of the consumer who desires to be seen carrying & drinking fruit juice from a can.”

Chi Exotic Pineapple Coconut and Chivita Ice Tea are available in 330ml Cans and at an affordable price of N150 only.

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They can be purchased in Chi Shoppes, supermarkets, departmental stores, markets, and neighborhood kiosks.

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The Role Of Intellectual Property In Merger, Acquisition Process

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In the recent time intangible assets of companies are becoming prominent in financial statement.

John student former CEO of Quaker Oats Company once said “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you”.

The above statement suggests that the engine or the power of Quaker Oats Company is the brand and trademark.

Merger and Acquisition is the amalgamation of interest of more companies in other to be financially stable or dominate the market, which can be vertical integration, horizontal integration and conglomerate merger.

This does happen for number of reasons, size, risk reduction, limit competition, financial synergy, growth, management etc and when this happens both the assets and liability are combined.

Intellectual property has attained an extremely important status within the fabric of society and livelihood.

Some enterprises, and even whole industries, are built on an intellectual property foundation. Dependency on intellectual property in businesses and careers a significant percentage of the population dwells on creating and maintaining intellectual property.

The society is being entertained by it, educated by it, communicate with it, and are made and kept healthy by intellectual property (World Intellectual Property Organisation, 2019).

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Thammaiah and Narahari earlier stated that Intellectual Property is a means for technological and economic growth that has been realized globally, especially in the developing nations.

Binder and Nestler corroborate the earlier view of Ocean Tomo (2015) that Intellectual Property represents 80 percentage of the corporate value.

By this, intangible assets account for an average of 80 per cent of enterprise value, which 50 years ago was in the area of 25 per cent.

In parallel with the structure of assets and value drivers, the sources of profit have changed over time. Profits generated by intangibles assets increased at the 80 per cent.

Today, by implication, an average of 80 per cent of profits comes from intangibles assets (intellectual Property) Binder and Nestler (2016).

Marsh and Mclennan Company (2014) stated that, the initial public offerings, high-profile mergers and acquisitions and litigation has thrust intellectual property (IP) into a strategic position in the global economics. The due recognition of IP will help in determining the optimal structure and character of the business deal.

The type of company or business IP ranges from copyright, trademark, patent, design, trade secret and combination of these makes a business to flourish and ability to compete in their various sectors, every sector has its peculiar IP, including the staff.

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All these are to be put into consideration wherever companies are coming together as one.

For parties to be comfortable at the point of negotiation, it is advisable they possess business valuation report, which includes intangible assets, which would have analyzed the financial healthy nature of the company.

This requires a deeper understanding of the valuation methodologies.

The interest of parties would have been x-rayed in the valuation report; the strength and weakness of the parties would be glaringly seen.

Therefore, the economic value of Intellectual Property assets is very important in considering any merger and acquisition.

In other word, companies should protect their IP portfolio jealously. A smart investor will make you to forget your IP, which will in turn be the life wire of the new marriage.

There are products that have turned to be household name. In fact, one would have mentioned the name and the retailer would have asked what type?

Meanwhile it is a product’s name, such going into Merger has a good trademark to negotiate with, because he has dominated the market already.

The present and future value of IP value is very important and therefore, all financial team should take good cognize of Intellectual Property Rights, when it comes to dealing with M&A transactions.

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In Nigeria, those who are trained, qualified and experienced to undertake such task are the registered estate surveyors and valuers.

– Daily Independent

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