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Winners Emerge from Cadbury’s Bournfactor Talent Hunt Competition



Winners have emerged in the maiden edition of the Cadbury Bournfactor Primary Schools talent hunt competition which was flagged off last year by Bournvita.

The competition which started off formally in 2018 with the Bournvita Richer Creamier Great Walk is in tune with the brand’s strategic repositioning and renewed bid to bond further with children and mothers as well as reward consumers of the brand for their unalloyed loyalty.

At the end of the weeks-long competition involving over two thousand primary schools across the country, top ten schools were randomly selected from among participating primary schools spread across cities and towns across the country.

As at the last count, three finalist schools have emerged in the process to win overall monetary reward totaling ₦6 million in the Cadbury sponsored talent hunt show.

To qualify for participation in the completion, each of the school was expected to reach fifty entry points mark through purchase of Bournvita product cans.

In a leading order, Mona Schools based in Sapele, Delta State was adjudged winner of first cash prize in the worth of N3million and closely followed by Difference Academy another primary school situated in Ile Ife, Osun State carting away second cash prize of N2million. In the third position was Faith Heritage Gold School based in Abeokuta, Ogun State which emerged as third runner up in the competition.

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The school was rewarded with the third position cash prize of ₦1 million for its efforts in the competition. Speaking during the Cheque presentation ceremony to representatives of the winning schools at Cadbury’s corporate premises in Lagos, Managing Director of the Company, Oyeyimika Adeboye said that the cash reward scheme to the schools as part of the strategic initiative by the company through its Bournvita flagship brand to continually identify with the schools and reward them for their noble roles aimed at improving and growing the child.

According to the company’s boss, over 60 per cent of Nigeria’s population presently put at 200 million is within the 14 years age range, hence the decision by the company to positively touch and nourish them for the future.

She added that the company through the initiative was committed to constantly contributing to community growth and continually giving back to the people for their loyalty to the brand.

“The future of Nigeria is in the hand of the children. What else can we do? This is the starting point. We will do more to touch our community in a way that will support our children to grow positively,” she stated.

Also speaking at the event, representatives of the various winning schools commended the company’s management for the brand initiative which they said had helped to rekindled hope and confidence in the future of the children.

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Giving highlights on modalities for the talent hunt competition, Senior Category Manager, Cadbury West Africa, Ifeoma Chuks Adinze explained that over 2000 schools across the country were involved in the competition out of which 5 top emerging schools were selected prior to the final selection process that produced the winning schools.

She added that the year 2020 edition of the competition would be flagged off later on in the year and would be expanded to also include Bournvita brand sponsorship of schools end of the year party as well as presentations to major orphanage schools.



Promasidor Donates SunVita Cereal to Lagos Food Bank Initiative



Promasidor Nigeria Limited has donated SunVita cereal to Lagos Food Bank Initiative in support of the government’s effort to providing palliatives to the vulnerable during the Covid -19 Pandemic.

The three truckloads of SunVita cereal was handed over to the office of Lagos Food Bank Initiative as part of the company’s gesture to the fight against COVID-19.

Making the presentation to the organisation, Category Manager, Dairy and Cereal Promasidor Nigeria Ltd, Mr. Olayinka Vincent, who handed over the donation to the president of the organization Mr. Michael Sunbola reiterated the commitment of Promasidor Nigeria Limited to the provision of quality food products to Nigerians.

According to him, “With 2020 being a difficult year due to the COVID 19 pandemic, Promasidor is committed to supporting the government’s efforts at containing further spread of the virus, adding that though the company had initially made contributions worth over ₦200 million, there are still gaps to be filled and as a responsible company, Promasidor is ready to support the government.

He further stated that, SunVita cereal is produced from locally sourced grains like Soya and Maize and fortified with Nutri-V, a unique blend of vitamins and minerals that helps children grow smarter and stronger.”

Receiving the donation, President of Lagos Food Bank Initiative, Mr. Michael Sunbola, assured that Promasidor’s goodwill will go a long way towards supporting the vulnerable within the society.

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He stated that his organization works with primary health care centres to reach and care for the vulnerable in Lagos State.

He thanked Promasidor profusely for their kind heartedness noting that the food supplies would be put to good use.

Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream.

It has since grown with presence in 25 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993.

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Nestlé launches unique cooking website in Central and West Africa



Nestlé brand Maggi, has launched a first-of-its-kind website in Central and West Africa, offering fresh new twists to well-known African dishes.

It is also serving up a second season of Yelo Pèppè- its popular online nutrition education drama series on YouTube from June 8, 2020, following the success of Yelo Pèppè season one, which recorded over 20.3 million online views.

The brand’s latest launches, are just a few of the innovative ways Maggi is meeting its consumers’ digital and nutritional appetites, while also contributing to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.

The website, which provides over 40 African recipes on an easy-to-use platform, can help families cook balanced and nutritious meals.

“Maggi innovates once more by providing different variations of beloved African dishes that offer something for every food lover,” said Dominique Allier, Business Executive Officer for Culinary at Nestlé Central and West Africa in an online press conference and launch of the website.

“We are proud to be the first region worldwide chosen by Maggi to launch this unique website”, he added.

The new website, which was built in collaboration with top African chefs, expert nutritionists and local food influencers, provides helpful tips in some recipes on how to boost your iron intake and balance dishes.

Also speaking, Akua Kwakwa, Nutrition, Health and Wellness Manager for Nestlé Central and West Africa, stated that,“As well as highlighting the importance of including nutritious diets in our daily lives with well-known family favourites, people across the globe now have easy access to traditional African recipes we know and love”.

“For people who are more concerned about sodium, saturated fat and added sugars, the website features the unique ‘MyMenuIQ™’ guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is,” she added.

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GBfoods Partners CBN, Kebbi State to Complete $51 Million Tomato Processing Factory



GBfoods, a leading global culinary product manufacturer has partnered the Central Bank of Nigeria (CBN), Kebbi State Government and the Emirate of Yauri to build a $51 million tomato processing factory in Kebbi State, Nigeria.

The factory is the second largest in Nigeria and, when all phases of the project are complete, it will be the largest fresh tomato processing factory in Sub-Saharan Africa.

The state-of-the-art facility and farm include a drip irrigation and fertigation infrastructure, greenhouses, seed planting robots, incubation chambers and agricultural machinery.

The factory will convert fresh tomatoes into concentrate for Gino’s Tomato Paste and Tomato Pepper Onion Paste.

Soya beans will also be grown to produce soya-bean oil, which is an essential ingredient in GBfoods’ Bama and Jago Mayonnaise.

The project has enabled over 1,000 jobs, including 500 farming positions, 150 factory jobs and 150 construction jobs.

GBfoods has also engaged with and trained smallholder farmers, and has supported local communities by providing and maintaining 16 boreholes of drinking water.

Vincent Egbe, country manager of GBfoods Nigeria said: “The opening of this processing factory is a great milestone for us. It further demonstrates the company’s commitment towards helping Nigeria achieve its food security ambitions, in this case, of self-sufficiency in tomato concentrate production.

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Additional land is expected to to be cleared and prepared in September 2020, in time for the October 2021 farming season.

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