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Cadbury Nigeria Launches TomTom Freshlime

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Cadbury Nigeria Plc has reinforced its leadership of the Nigerian candy market with the introduction of TomTom Freshlime, the latest variant of its iconic TomTom candy brand.

Described as ‘Cool with a Zing’, TomTom Freshlime is a lemon-green candy, with white stripes that offers the taste buds an exciting sensory experience of the freshness of lime and the coolness for which TomTom is known for.

Speaking at the media launch held at the premises of the company in Ikeja, Yimika Adeboye, the Managing Director, Cadbury West Africa, revealed that the addition of TomTom Freshlime to the TomTom family is a response to feedback from consumers for more innovative products and part of the company’s innovation strategy, staying true to its mandate to deliver world-class snacking experience.

Frederick Mordi, the Head of Corporate and Government Affairs, Cadbury West Africa, in his welcome address, expressed delight in the brand which has come a long way and maintained a strong dominance in the candy market.

Referring to Philip Kotler, the ‘Father of Marketing,’ who said it is no longer enough to satisfy customers, but that they must be delighted, Mordi assured all that the company will continue to create value for its consumers by seeking creative ways to delight them.

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Adebola Williams, the Category Lead, Gum and Candy, Cadbury West Africa, in her remarks thanked consumers for helping to make TomTom a resounding success and globally recognisable brand.

According to her, the introduction of TomTom Freshlime is in response to the call of consumers for soothing relief with a blend of trusted Tom Tom menthol flavour and zing of lime. Llime is one of the more popular ingredients utilised by Nigerians to soothe sore throat and cough.

Since the introduction of the classic black and white striped TomTom in 1970, Tom Tom Honey lemon and TomTom Strawberry variants have been introduced into the market.

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Promasidor Donates SunVita Cereal to Lagos Food Bank Initiative

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Promasidor Nigeria Limited has donated SunVita cereal to Lagos Food Bank Initiative in support of the government’s effort to providing palliatives to the vulnerable during the Covid -19 Pandemic.

The three truckloads of SunVita cereal was handed over to the office of Lagos Food Bank Initiative as part of the company’s gesture to the fight against COVID-19.

Making the presentation to the organisation, Category Manager, Dairy and Cereal Promasidor Nigeria Ltd, Mr. Olayinka Vincent, who handed over the donation to the president of the organization Mr. Michael Sunbola reiterated the commitment of Promasidor Nigeria Limited to the provision of quality food products to Nigerians.

According to him, “With 2020 being a difficult year due to the COVID 19 pandemic, Promasidor is committed to supporting the government’s efforts at containing further spread of the virus, adding that though the company had initially made contributions worth over ₦200 million, there are still gaps to be filled and as a responsible company, Promasidor is ready to support the government.

He further stated that, SunVita cereal is produced from locally sourced grains like Soya and Maize and fortified with Nutri-V, a unique blend of vitamins and minerals that helps children grow smarter and stronger.”

Receiving the donation, President of Lagos Food Bank Initiative, Mr. Michael Sunbola, assured that Promasidor’s goodwill will go a long way towards supporting the vulnerable within the society.

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He stated that his organization works with primary health care centres to reach and care for the vulnerable in Lagos State.

He thanked Promasidor profusely for their kind heartedness noting that the food supplies would be put to good use.

Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream.

It has since grown with presence in 25 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993.

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Nestlé launches unique cooking website in Central and West Africa

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Nestlé brand Maggi, has launched a first-of-its-kind website in Central and West Africa, offering fresh new twists to well-known African dishes.

It is also serving up a second season of Yelo Pèppè- its popular online nutrition education drama series on YouTube from June 8, 2020, following the success of Yelo Pèppè season one, which recorded over 20.3 million online views.

The brand’s latest launches, are just a few of the innovative ways Maggi is meeting its consumers’ digital and nutritional appetites, while also contributing to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.

The website, which provides over 40 African recipes on an easy-to-use platform, can help families cook balanced and nutritious meals.

“Maggi innovates once more by providing different variations of beloved African dishes that offer something for every food lover,” said Dominique Allier, Business Executive Officer for Culinary at Nestlé Central and West Africa in an online press conference and launch of the website.

“We are proud to be the first region worldwide chosen by Maggi to launch this unique website”, he added.

The new website, which was built in collaboration with top African chefs, expert nutritionists and local food influencers, provides helpful tips in some recipes on how to boost your iron intake and balance dishes.

Also speaking, Akua Kwakwa, Nutrition, Health and Wellness Manager for Nestlé Central and West Africa, stated that,“As well as highlighting the importance of including nutritious diets in our daily lives with well-known family favourites, people across the globe now have easy access to traditional African recipes we know and love”.

“For people who are more concerned about sodium, saturated fat and added sugars, the website features the unique ‘MyMenuIQ™’ guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is,” she added.

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GBfoods Partners CBN, Kebbi State to Complete $51 Million Tomato Processing Factory

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GBfoods, a leading global culinary product manufacturer has partnered the Central Bank of Nigeria (CBN), Kebbi State Government and the Emirate of Yauri to build a $51 million tomato processing factory in Kebbi State, Nigeria.

The factory is the second largest in Nigeria and, when all phases of the project are complete, it will be the largest fresh tomato processing factory in Sub-Saharan Africa.

The state-of-the-art facility and farm include a drip irrigation and fertigation infrastructure, greenhouses, seed planting robots, incubation chambers and agricultural machinery.

The factory will convert fresh tomatoes into concentrate for Gino’s Tomato Paste and Tomato Pepper Onion Paste.

Soya beans will also be grown to produce soya-bean oil, which is an essential ingredient in GBfoods’ Bama and Jago Mayonnaise.

The project has enabled over 1,000 jobs, including 500 farming positions, 150 factory jobs and 150 construction jobs.

GBfoods has also engaged with and trained smallholder farmers, and has supported local communities by providing and maintaining 16 boreholes of drinking water.

Vincent Egbe, country manager of GBfoods Nigeria said: “The opening of this processing factory is a great milestone for us. It further demonstrates the company’s commitment towards helping Nigeria achieve its food security ambitions, in this case, of self-sufficiency in tomato concentrate production.

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Additional land is expected to to be cleared and prepared in September 2020, in time for the October 2021 farming season.

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