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TECNO celebrates International Women’s Day in a Remarkable Way



For this year’s International Women’s Day, TECNO did not pass up on the opportunity to take a stand in a world where the achievements and challenges of women are as lauded as those of their male counterparts in a level playing field. 

In a video, they highlighted people who thrive in the gender roles assigned to the opposite sex both in the office and at home. 

There was a dad changing his baby’s diaper expertly, a female dispatch rider who handled her bike like a pro, a career lady who adeptly changed her flat tyre, a man whose haggling skills in the market will dethrone a typical African mother, a lady who systematically and neatly washed her car and a man whose cooking skills will get your tongue wagging.

This video was aimed at getting the minds of people out of the box that culture and social constructs have locked them in and into the brightness of enlightenment.

The video points to the fact that these supposed ‘gender’ roles are in fact, not gender-specific.

It shifts focus away from gender to getting things done when they need to be done regardless of the gender available at the time without unduly putting pressure on anyone.

While most brands still stand aloof and impersonal on societal issues, brands like TECNO speak up and take a stand.

The smartphone brand pays attention to issues/events that influence their fans and seamlessly become empathic or celebratory as the case might be. They never fail to lend their voice to a cause or sit on the fence concerning a commemorative event.

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To further drive this point home, TECNO asked a group of people to mention some roles they fill that are sometimes seen as strange or untraditional in the society. Very interesting statements came up like;

I cook while she watches TV #SoWhat?

I am a lady, I foot my bills always #SoWhat?

I cook for my girlfriend #SoWhat?

I can price more than my wife that they call me alaroro #SoWhat?

I report to a woman in the office #SoWhat?

I cook while she watches Telemundo #SoWhat?

My wife is on Instagram and I’m doing her laundry #SoWhat?

My wife bought the car I drive #SoWhat?

He cannot change his car tyre, but I can, and I do it #SoWhat?

We go on a date and she pays the bill #SoWhat?

Also, TECNO sat with people from different walks of life and discussed the effect of gender roles. Here is how it went.

Vincent, PR and Communications Manager

Q: Is it okay for a woman to pay when you are on a date?

Hmmm…Yes, actually. So honestly ehn, it’s used to be hard sha. As much as I know there’s no harm whatsoever, I’d always feel awkward every time it had to happen.

Sometimes a funny and long argument comes before I agree, if ever. Now, I see it like she’s getting me a gift, so I find it a cool and romantic gesture. It also gives me a feeling that “I’m not alone in this thing after all”!

Charles, Digital Marketing Executive

Q: If you get home from work before your wife, will you consider making dinner or she has to return from work and make it herself? What would you say about gender roles in the home?

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Of course, yes. I don’t always wait for her to come home before I make dinner. She works farther away from me than me and has to go through traffic almost every night.

The issue isn’t really who does what in my home. The issue is to get things done so that life will be as easy as possible for both of us. So, yes.

There are some specified roles between my wife and me, but sometimes that doesn’t matter. The goal is always to ensure that things are easy for each other regardless of who does what.

Efe, Communications Executive

Q: Why do you feel gender equality is important in the workplace?

At this point in the world, gender equality in the workplace is very important. It can’t be overemphasized. I feel like genders shouldn’t be seen.

If you employed me to fill a specific role, then whether or not I meet those KPIs of that role should be what is concentrated on and not my gender. So yes, gender equality is important in the workplace as it gives a level playing ground for growth to everyone.

Chinma, Digital Marketing Manager

Q: Do you feel like you operate in a male-dominated space and have to adhere to male-centric standards?

Do I feel I operate in a male-dominated space? Well, following the analysis online, Digital Marketing Industry is a male dominate industry, but do I have to adhere to a male-centric standard? Not all.

The industry is less about the people you work with and more about the people you are trying to reach and understanding consumer behavior. And because digital has a lot of different parts, It requires a lot of attention, a lot of innovation and efficiency.

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When it comes to such detailed skills required in this industry, you find them more in women: Creative, bold and active thinking. Women have more capacity in the field of problem-solving, they create alternatives and find creative ways of solving everyday problems and this increases productivity both and home and at work.

So when you have a skill that works, and yields a better result, why adhere to a particular standard “male-centric standard’’. I only standard in quote ‘’result-oriented standard.

Madam Eno, Data Expert

Q: How have you been able to combine your culturally assigned roles with your career duties over the years?

The secret is always a supportive and understanding spouse o! Madam Eno: When you have a supportive spouse, you will have the opportunity to concentrate on building a career because you’ll know when you drop the ball, he is there to pick it up and ensure that things run smoothly.

If, however, you have to always be so bothered about your affairs at home, it then becomes almost impossible to make anything of your career life.

These are interesting and eye-opening conversations that we hope will continue in homes and offices across the country and start a positive chain reaction.

I don’t recall International Women’s day being this interesting! TECNO always finds the classiest, most relatable ways to get a message said.



Chi Limited Launches Chi Exotic Juice in Cans



Nigerians can now enjoy Chivita fruit juices in cans as Chi Limited, the producer, has introduced Chi Exotic and Chivita Ice Tea in cans.

According to the company, the launch once again demonstrates its continuous quest for  innovation  that meets the dynamic needs of Nigerian consumers.

Describing the latest product package as still with the same unique and great taste of Chi Exotic and the rejuvenating power of Chivita Ice Tea, the company stated that this is another first from Chivita, as it is the first time a mainstream juice brand is available in cans.

“The new Chi Exotic and Chivita Ice Tea 330ml cans exude confidence and style, and appeal to the youthful consumer segment by providing satisfaction and refreshment on the go in line with changing lifestyle trends.

Commenting, the company’s Managing Director, Mr. Deepanjan Roy, said: “We decided to introduce Chi Exotic and Chivita Ice Tea 330ml Cans in order to appeal to a youthful segment of the population, whose lifestyle needs keep evolving.

These innovative Cans for Chivita are modern, and reflect the individual style and personality of the consumer who desires to be seen carrying & drinking fruit juice from a can.”

Chi Exotic Pineapple Coconut and Chivita Ice Tea are available in 330ml Cans and at an affordable price of N150 only.

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They can be purchased in Chi Shoppes, supermarkets, departmental stores, markets, and neighborhood kiosks.

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The Role Of Intellectual Property In Merger, Acquisition Process



In the recent time intangible assets of companies are becoming prominent in financial statement.

John student former CEO of Quaker Oats Company once said “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you”.

The above statement suggests that the engine or the power of Quaker Oats Company is the brand and trademark.

Merger and Acquisition is the amalgamation of interest of more companies in other to be financially stable or dominate the market, which can be vertical integration, horizontal integration and conglomerate merger.

This does happen for number of reasons, size, risk reduction, limit competition, financial synergy, growth, management etc and when this happens both the assets and liability are combined.

Intellectual property has attained an extremely important status within the fabric of society and livelihood.

Some enterprises, and even whole industries, are built on an intellectual property foundation. Dependency on intellectual property in businesses and careers a significant percentage of the population dwells on creating and maintaining intellectual property.

The society is being entertained by it, educated by it, communicate with it, and are made and kept healthy by intellectual property (World Intellectual Property Organisation, 2019).

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Thammaiah and Narahari earlier stated that Intellectual Property is a means for technological and economic growth that has been realized globally, especially in the developing nations.

Binder and Nestler corroborate the earlier view of Ocean Tomo (2015) that Intellectual Property represents 80 percentage of the corporate value.

By this, intangible assets account for an average of 80 per cent of enterprise value, which 50 years ago was in the area of 25 per cent.

In parallel with the structure of assets and value drivers, the sources of profit have changed over time. Profits generated by intangibles assets increased at the 80 per cent.

Today, by implication, an average of 80 per cent of profits comes from intangibles assets (intellectual Property) Binder and Nestler (2016).

Marsh and Mclennan Company (2014) stated that, the initial public offerings, high-profile mergers and acquisitions and litigation has thrust intellectual property (IP) into a strategic position in the global economics. The due recognition of IP will help in determining the optimal structure and character of the business deal.

The type of company or business IP ranges from copyright, trademark, patent, design, trade secret and combination of these makes a business to flourish and ability to compete in their various sectors, every sector has its peculiar IP, including the staff.

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All these are to be put into consideration wherever companies are coming together as one.

For parties to be comfortable at the point of negotiation, it is advisable they possess business valuation report, which includes intangible assets, which would have analyzed the financial healthy nature of the company.

This requires a deeper understanding of the valuation methodologies.

The interest of parties would have been x-rayed in the valuation report; the strength and weakness of the parties would be glaringly seen.

Therefore, the economic value of Intellectual Property assets is very important in considering any merger and acquisition.

In other word, companies should protect their IP portfolio jealously. A smart investor will make you to forget your IP, which will in turn be the life wire of the new marriage.

There are products that have turned to be household name. In fact, one would have mentioned the name and the retailer would have asked what type?

Meanwhile it is a product’s name, such going into Merger has a good trademark to negotiate with, because he has dominated the market already.

The present and future value of IP value is very important and therefore, all financial team should take good cognize of Intellectual Property Rights, when it comes to dealing with M&A transactions.

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In Nigeria, those who are trained, qualified and experienced to undertake such task are the registered estate surveyors and valuers.

– Daily Independent

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Commandant of Nigeria Armed Forces Resettlement Centre Visits Mouka to Strengthen Ties as Company Celebrates World Sleep Day



This year’s Mouka World Sleep Day received a boost as leadership of the Nigeria Armed Forces Resettlement Centre (NAFRC) spearheaded by its current Commandant, Air Vice -Marshal Kingsley Lar, visited the management of the mattress manufacturing company headed by Raymond Murphy in a renewed effort to strengthen association between both parties.

From Left: Commodore Edem Duke; with the Chief Executive Officer, Mouka, Raymond Murphy; Face of Mouka Wellbeing Mattresses and Nollywood Super Star, Sola Sobowale; and Commandant, Nigeria Armed Forces Resettlement Centre, Air Vice Marshal, Kingsley Lar; during a courtesy visit to Mouka at the company’s corporate headquarters in Lagos on Thursday, March 12, 2020.

Raymond Murphy, the Chief Executive Officer of the mattress manufacturing firm, received the visiting commandant and his entourage at the company’s corporate headquarters in Ikeja area of Lagos State on Thursday, March 13, 2020 in the company of other members of the Mouka leadership team.

Leadership of the Nigerian Armed Forces Resettlement Centre (NAFRC) spearheaded by the Commandant, Air Vice Marshal, Kingsley Lar and that of Mouka, headed by the Chief Executive Officer, Raymond Murphy; during a courtesy visit to Mouka at the company’s corporate headquarters in Lagos on Thursday, March 12, 2020

Also making a guest appearance at the World Sleep Day event was the Face of Mouka Wellbeing mattresses, Nollywood super star, Sola Sobowale who joined the Brand’s management team in a photo session with the visiting military group.

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