In a bid to continue producing enjoyable wellness to its customers utilizing expertise in the development of natural and healthy products, Suntory Beverage & Food Nigeria has unveiled Lucozade Cola to the Nigerian market.
The new offering is positioned to give its consumers the opportunity to experience “the COOOLA side of Lucozade Glucose-based energy drink bursting with tasty Cola”.
Like its precedent, the new Lucozade Cola is a refreshing Glucose Energy drink that is designed to stimulate mental and physical productivity. It comes in a 380ml PET bottle.
Speaking during the unveiling, Head of Marketing at Suntory Beverage and Food Nigeria, Boma Harrison, said: “Lucozade Cola is a vibrant drink and it is intended for our vibrant consumers. They are the everyday, on-the-go men and women who consider themselves hustlers and digital citizens. These are people leading full and busy lives and have an innate desire to progress and succeed.”
He added: “We want to provide our consumers with products that will give them joy and also support their yearning for an ideal world that is free of negativity. We also want the brand to resonate with the lifestyle of our target audience which is fun, trendy, social, value-conscious, and wants to lend a voice in the development of the country.”
Suntory Beverage & Food Limited, a soft drink company, manufactures and sells non-alcoholic beverages and foods in Japan, Europe, Asia, Oceania, Africa and the Americas.
The company offers soft drinks, mineral water, canned coffee, ready-to-drink tea, carbonates, functional drinks, fruit juices, and processed food. It also provides drinks for specified health uses, as well as health foods.