PepsiCo, an international distributor has announced the rebranding of 7Up product. The rebranding exercise is said to be the first major redesign in the last 7 years.
Mauro Porcini, who spoke about the rebranding exercise said that the decision to rebrand aligned with the new “UPliftment’ brand strategy which would increase its international positioning.
He added that the new design which was launched with the expression, ‘New Get Up, Same 7UP’ would be used everywhere 7UP and 7UP Zero Sugar are sold.
“UPliftment is a concept that resonates with people globally. Our new visual identity for 7UP was inspired first and foremost by the brand’s creation of moments of UPliftment throughout its history.
“The PepsiCo design and innovation team created a bright and confident visual identity system that will echo across cultures, regions, and languages. The new 7UP features the brand’s signature punchy green, but with added citrus hues and distinct high-contrast lines that portray a feeling of upward energy.”, Porcini said.
7UP Vice President, Global Brand Marketing, Eric Melis also commented on the rebranding exercise saying:
“We’re excited to shine a light on our international positioning and reveal our visual identity system to the world. 7UP has always provided people with refreshing UPliftment through consumption and that’s why it feels like a natural fit for us to drive this narrative forward and center UPliftment within everything we do.
“We’ve got one brand with two great product offerings, and we can’t wait for the world to see what else we have planned.”
Melis also disclosed that the new identity would be taking effect globally on 7Up products in March 2023.