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How does a name influence a brand or what is really in a name that makes a brand stand out?...
Well it is very hard for a champion to return to winning ways after many losses and defeats; this applies to humans and brands. The story...
Pepsi – A worthy rival to the Coca-Cola, always in a comfortable second on the street mainly due to its pricing policies and the product being...
Experts in marketing, research and development (R&D) have said that manufacturers must employ trust ingredients and make consumers part of their brand story in order to...
Gidicab is an on-demand cab service platform, where intending taxi commuters are connected to our driver partners for a very convenient pickup and ride to their...
GidiTraffic started in 2011 as a traffic observer in Lagos which, till date, continues to experience some of the worst gridlocks in the world. It gets...
Huawei has launched its foray into foldable smartphones, with the Huawei Mate X officially unveiled at Mobile World Congress 2019 as a competitor to Samsung’s Galaxy...
Local fintech sector appears hard-hit by increasing brain-drain trend… The exodus of talent from developing economies known as the ‘brain-drain’ syndrome remains a critical issue of...