Coca-Cola Company has announced it will launch its first new trademark Coca-Cola flavour in the US in more than a decade.
The beverage giant said that the new trademark Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available as of 25 February.
Speaking on the launch, Coca-Cola Brand Director, Kate Carpenter, said “We wanted to bring back positive memories of carefree summer days.
“That’s why we leaned into the orange-vanilla flavor combination – which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way.”
The Coca-Cola North America innovation team developed the new variant in less than a year – from concept, to testing, to launch.
The company said a full marketing campaign will support the launch across TV, social, digital, outdoor, mobile, radio and experiential.
Coke Orange Vanilla was launched in Canada last year, along with Coke Orange No Sugar in Australia – and Coca-Cola reports that ‘consumers in both markets loved the taste’.
Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available in 12oz cans (355ml) and 20oz PET bottles (591ml).