Legend Extra Stout, renowned for its bold and distinctive flavour, has proudly announced music sensation Wande Coal as its latest brand ambassador. The official unveiling took place on 1 July at Crossroads, Eko Hotel, marking a significant milestone for both the artist and the iconic stout brand.
Wande Coal, acclaimed for his exceptional talent and soulful Afrobeat and R&B melodies, has captivated audiences with his unique musical style. His journey and dedication to excellence align seamlessly with the values and ethos of Legend Extra Stout.
The grand unveiling event was attended by key figures from the music industry, distinguished guests, media representatives, and enthusiastic fans. The atmosphere was charged with anticipation as the announcement was made, showcasing Wande Coal as the new face of the Legend Extra Stout brand.
Maria Shadeko, Portfolio Manager for Flavored, Non-Lager, and Craft at Nigerian Breweries Plc, addressed the gathering to explain the rationale behind selecting Wande Coal as the brand ambassador. She highlighted the artist’s exceptional musical prowess, authenticity, and profound connection with his audience, all of which align perfectly with the brand’s image.
“Wande Coal’s remarkable talent and genuine connection with his fans make him an ideal representative for Legend Extra Stout,” Shadeko remarked. “His presence will help us enhance our connection with consumers and celebrate the legendary moments that our brand embodies.”
Wande Coal expressed his gratitude for the partnership, praising the Legend Extra Stout brand for its commitment to quality and its unique position in the market. He conveyed his excitement about the collaboration and his enthusiasm for contributing his distinctive talent and passion to the brand.
“I am thrilled to be joining the Legend Extra Stout family,” Wande Coal said. “This partnership is an exciting opportunity to celebrate and share the bold spirit of Legend Extra Stout with my fans and beyond.”
The appointment of Wande Coal as the brand ambassador signals a new and exciting chapter for Legend Extra Stout. The partnership aims to deepen the brand’s engagement with consumers, create memorable experiences, and continue to celebrate the legendary moments that define our lives.