The competition in the food seasoning market is poised to get stiffer as a new brand is set to be introduced into the market this today.
According to investigations, the product is from the stable of a company within the TGI Group, the conglomerate that produced Chi Limited.
The Group have also produced established brands such as Chivita, Hollandia, Renew Starch and Big Bull Rice amongst others.
The producers of the new Seasoning Cube, which, we hear will come in two variants; Beef and Chicken are confident that it will most likely disrupt the seasoning market because it was specifically designed to fit the flavour palates of Nigerians.
It was also learnt that while packaging is superb, the makers and distributors of the new product will rely on their wealth of experience to ensure that they are readily available at supermarkets, open markets and street shops all over Nigeria.
According to a source, who spoke based on anonymity because he was not authorized to speak to the media on the product, “I can assure you that the market is going to love it because of its ability to transform many foods.
I can also tell you that some privileged Nigerians that have used it, confessed it was truly a positive culinary and eating experience for them”.
Nigeria’s seasoning market parades many brands. Leading the park are Maggi from the stable of Nestle Foods, then Knorr and Royco, produced by Unilever
These brands are leaders in their various market segments.
Other brands include Tasty cubes, Onga, Mr Chef, Mamador, Doyin seasoning cubes, Prime seasoning cubes, Suppy cubes, Devon King’s seasoning cubes etc.
The seasoning market is however growing daily with new products making in-road into the market.
Foremost brands must work harder or they could lose positions to new entrants.
Before the introduction of modern food seasonings in cube and powder forms, there have been several local seasonings, such as Iru, Ogiri, and Dawadawa.
Many of which still feature in many Nigerian cooking pots till date.