Amstel Malta Ultra, a premium malt drink with a rich international heritage and one of Nigeria’s biggest supporters of sports has unveiled its newest brand ambassador, current Commonwealth champion, and three-time African senior champion in Long Jump, Ese Brume.
The brand also launched a new campaign, ‘Choose your way to live’ at a fitness event held on Thursday 29 September 2022 at the Upbeat Center in Lagos.
Speaking during the introduction of the campaign TV commercial which was played for the first time at the event, the Portfolio Manager, Non-Alcoholic Brands NB Plc, Elohor Olumide-Awe, said,
“The Choose Your Way To Live campaign is about celebrating the luxury of choice and finding a drink that works for you and your healthy lifestyle.”
“For us at Amstel Malta Ultra, we aim to empower our consumers to be able to live a balanced and active lifestyle, without the need to compromise on the taste or quality of their favorite malt drink and we couldn’t have found a better ambassador that embodies these qualities and we are truly excited to go this journey with Ese Brume.”
The campaign TV commercial features the newly signed brand ambassador, Ese Brume, and Amstel Malta Ultra’s long-time ambassador, Dakore Egbuson-Akande highlighting the luxury of making choices and what it means to choose one’s way to live focusing on Amstel Malta Ultra as the perfect beverage for a wellness journey.
In her remarks, Ese Brume said
“I am super excited to join the Amstel family and kicking off with Choose Your Way To Live campaign which truly resonates with me, as an athlete it is important that I find a healthy balance between staying fit and making choices that complement my lifestyle.”
Present at the event were media, sports, and lifestyle personalities who participated in different arrays of fitness challenges which included Yoga, an Upbeat experience, choose your reality, choose your way to live photo booth, and med-booth among others.
Some of the stars present include, Munachi Abii, Kim Oprah, Angel Obasi, Noble Igwe, Ex-BBnaija housemates, Okusaga Adeoluwa, Cross Okonkwo, and many more.