Tolulope Adedeji has been appointed a Director on the board of International Breweries Plc effective 18 September 2019.
Tolulope Adedeji has extensive experience in building brands and businesses and has built brands from scratch to market leadership as well as transformed brands from challengers to established brands.
Over the course of her career, she has built over 15 brands across Africa and was until now the Marketing Director of International Breweries Plc where she leads the marketing teams in Nigeria and AB Inbev brands in Ghana.
Some of the iconic brands she leads are Budweiser, Trophy, Hero, Club beer and Beta Malt.
Tolulope started her career in Finance prior to joining Marketing and had served in various capacities through her over 15years of work experience.
She was first Brand and Commercial Leader and later Brand/Commercial Associate Director at Procter & Gamble in Nigeria and Ethiopia.
She had led the startup of P&G brands in Ethiopia and had also qualified Head & Shoulders product launch for South Africa, Kenya and Uganda.
She worked on various brands such as Always, Pampers, Ariel, Gillette and Oral B in Nigeria. She navigated these brands through a challenging macro-economic recession era.
Tolulope Adedeji holds a Bachelor of Science degree in Business Administration from Babcock University, a Masters of Business Administration from Obafemi Awolowo University and a Masters of Science in International Management from the University of Liverpool, UK and also a Member of the Chartered Institute of Marketing (MCIM).
Tolulope Adedeji replaces Mr. Godwin Oche who recently resigned from the Board.