Mediacraft Associates Wins Stanbic’s PR Pitch as Playhouse Communications Retains her Digital Services
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Mediacraft Associates Wins Stanbic’s PR Pitch as Playhouse Communications Retains her Digital Services

Stanbic IBTC Holdings Plc, a member of Stanbic Bank Group has appointed Lagos based bespoke Public Relations agency, Mediacraft Associates, as the new PR Agency for the group.

This appointment followed the conclusion of a really competitive pitch method that featured a number of Nigeria’s leading PR agencies.

By this appointment, effective from August 5th 2019, Mediacraft Associates will be responsible for the PR and Brand Management of all the eleven (11) subsidiaries of the Stanbic IBTC group.

Stanbic IBTC’s Head of Marketing and Communications Bridget Oyefeso-Odusami, noted that the PR pitch process was very thorough, transparent and competitive.

In arriving at this choice, we considered not just their level of competence and professionalism, but also their experience and track record, especially in the financial services sector where we play. We believe that we made the right choice.

However, Playhouse Communication who has been managing the digital services since 2014 was re-appointed for their digital services.

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