Three Crowns Milk, a leading dairy brand from FrieslandCampina WAMCO, celebrated World Milk Day on June 1 by promoting sustainable dairy practices and engaging with communities.
The brand highlighted the positive impact of sustainable dairy on consumers and the environment, aiming to raise awareness about conscious choices and healthy breakfast meals.
World Milk Day, established by the Food and Agriculture Organization of the United Nations (FAO), is an international celebration that emphasizes the commitment of the dairy industry to reducing its environmental footprint while providing nutritious food and sustainable livelihoods.
Chioma Otisi Igwe, Marketing Manager of Three Crowns Milk, expressed her satisfaction with the initiative, stating that it aligned perfectly with FrieslandCampina WAMCO’s vision of building a sustainable dairy value chain and contributing to the well-being of communities.
Corroborating, Mr. Kunle Abiola, Sustainability Manager, FrieslandCampina WAMCO said that the company, in line with the backward integration strategy of the Federal Government, collects up to 40,000 litres of fresh milk daily from dairy smallholder farmers across different milk collection centres in Nigeria.
According to him, the locally sourced milk from these farmers is collected through its 29 Milk Collection Centres (MCC) in the different farmer communities, then transported to the world-class FrieslandCampina WAMCO plant in Lagos where it is processed into nutritious dairy products.
On World Milk Day 2023, the dairy brand demonstrated its dedication to promoting nutrition and well-being by serving healthy breakfast meals made with Three Crowns milk and conducting health checks for 5,000 consumers in Osogbo, Osun state and in the ancient city of Kano.
Sharing her thoughts on the initiative, Mrs Idiat Fapojude, a consumer, said:
“Attending the Three Crowns Milk event was a fantastic experience. I learnt quite a lot about the importance of conscious food choices. It’s great to see a brand like Three Crowns Milk taking the lead in promoting a healthier and more sustainable future for all of us.”
The success of World Milk Day 2023 for Three Crowns Milk demonstrates the brand’s commitment to sustainability and community engagement.
Through its initiatives, it has showcased the importance of sustainable dairy practices and the positive role that brands can play in promoting a healthier and more sustainable future.
Notably, the brand’s commitment to sustainability extends beyond World Milk Day.
Three Crowns’ Milk has implemented several initiatives to reduce its environmental footprint and promote responsible dairy practices.
FrieslandCampina WAMCO, its parent company, has invested in state-of-the-art dairy farms that prioritize animal welfare and employ sustainable dairy farming techniques.
The company also supports local dairy farmers by providing them with relevant training and resources to improve their productivity and sustainability.
Mohammed Abdullahi, an attendee from Kano, expressed his gratitude, saying,
“I am incredibly grateful to Three Crowns Milk for organizing the World Milk Day activities here in Kano. Not only did they provide us with a delicious and nutritious breakfast made with Three Crowns milk, they also conducted health checks that helped me become more aware of my well-being. Thank you for promoting healthy living in our community.”
Blessing Adeleke, a participant from Osogbo, also shared her positive experience, stating,
“The World Milk Day event organized by Three Crowns Milk in Osogbo was truly inspiring. I enjoyed the healthy breakfast meal made with Three Crowns milk, and the health check was an added bonus. It’s wonderful to see a brand that cares about our well-being and the environment.