Tolulope Adedeji has been appointed as a Director on the Board of International Breweries Plc, effective 18 September 2019.
With over 15 years of experience in brand building and business transformation, Adedeji has successfully developed over 15 brands across Africa, guiding some from inception to market leadership and transforming others from challengers to established household names.
Prior to this appointment, she served as Marketing Director at International Breweries Plc, leading marketing teams in Nigeria and overseeing AB InBev brands in Ghana. Her portfolio includes iconic brands such as Budweiser, Trophy, Hero, Club Beer, and Beta Malt.
Career Highlights
Tolulope began her career in Finance before transitioning to Marketing, holding key positions at Procter & Gamble in Nigeria and Ethiopia, including Brand and Commercial Leader and later Brand/Commercial Associate Director. She played a pivotal role in launching P&G brands in Ethiopia and oversaw product launches for Head & Shoulders across South Africa, Kenya, and Uganda.
She has also managed renowned brands such as Always, Pampers, Ariel, Gillette, and Oral B, navigating them through challenging macroeconomic periods.
Educational Background
- BSc in Business Administration – Babcock University, Nigeria
- MBA – Obafemi Awolowo University, Nigeria
- MSc in International Management – University of Liverpool, UK
- Professional Membership: Member of the Chartered Institute of Marketing (MCIM)
Tolulope Adedeji succeeds Mr. Godwin Oche, who recently resigned from the Board, and is expected to bring her extensive marketing and brand management expertise to further strengthen International Breweries’ strategic growth.