In a landmark ruling that’s transforming conversations about digital ethics, content responsibility, and brand credibility, the Lagos State High Court has ordered Polance Media Limited, publishers of NaijaNews.com, to pay ₦20 million to Nollywood actress Adunni Adewale for breaching her right to privacy.

Presiding Judge Justice I.O. Harrison held that the news outlet’s article titled “Six Popular Nigerian Celebrities Who Have Been Accused of Dating Dino Melaye” violated both the Constitution of the Federal Republic of Nigeria (Section 37) and the Nigeria Data Protection Act (NDPA) 2023.

The Story That Sparked the Case

The publication featured Adewale’s name and photograph without consent, implying a romantic link to a public figure. The actress described the article as false and misleading, arguing that it placed her in a false light and harmed her brand image as a public figure.

She asked the court to protect her digital identity, stressing that her image is not just personal — it’s part of her brand equity as a film professional and influencer.

The Court’s Verdict

NaijaNews argued that the case was premature because the actress hadn’t first complained to the Nigeria Data Protection Commission. Justice Harrison dismissed that claim, noting that fundamental rights enforcement does not depend on any precondition.

“The existence of an individual’s photos online does not grant permission to use them in a false or harmful narrative,” the Judge ruled.

The court found that NaijaNews, as a data controller, failed to process Adewale’s personal data lawfully and transparently, thereby violating Section 24 of the NDPA 2023.

Damages and Orders

The court awarded ₦20 million in general damages to Adewale and ordered NaijaNews to delete her photo and name from the publication immediately.

Legal experts say this judgment could reshape how digital publishers, content creators, and PR agencies approach data ethics and media accountability in Nigeria.

Why It Matters

This case highlights a powerful truth — brand storytelling and legal responsibility now go hand in hand. Media houses, bloggers, and influencers must treat every name, image, or likeness as protected brand data, not viral content.

“This judgment makes every publisher a stakeholder in data protection. The way you tell stories determines how your brand is perceived.”

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