Tiger Woods’ Comeback: 7 Marketing Lessons Brands Can Learn

8 Min Read

Crisis Management
In 2009, news broke that Woods had been cheating on his wife, Elin Nordegren. Two days later, he crashed his Cadillac Escalade into a fire hydrant outside his house.

He was accused of having an affair with Rachel Uchitel, a New York nightclub manager.

Months later, several other women came forward to say they had affairs with Woods.

Many of Woods’ endorsement partners dropped him over the controversy, including AT &T, Gatorade, Gillette, Golf Digest, and Tag Heuer.

Woods got back to his winning ways by managing the crisis in his life and this applies to brands, deploying excellent crisis management will greatly help brands overcome their challenges.

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